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~subject:"Viral marketing"
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Viral marketing
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Journal of marketing theory and practice
85
Journal of marketing theory and practice : JMTP
52
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137
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How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.
;
Khoshnevis, Mozhde
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
Saved in:
2
Marketing through the eyes of senior management : insights from Fortune 500 reporting
Frösén, Johanna
;
Stewart, David W.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10013483440
Saved in:
3
Beyond stars : role of discrete emotions on online consumer review helpfulness
Srivastava, Vartika
;
Kalro, Arti D.
;
Raizada, Gaurav
; …
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
2
,
pp. 137-157
Persistent link: https://www.econbiz.de/10014514622
Saved in:
4
Teaching R-A theory to develop future business practitioners' decision making skills
Levin, Michael
;
Liu, Yiyuan
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
4
,
pp. 542-554
Persistent link: https://www.econbiz.de/10013358810
Saved in:
5
Price reactions to a rival's market exit : evidence from the U.S. airline industry
Aghaie, Sina
;
Javadinia, Amir
;
Cockrell, Seth A.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 115-127
Persistent link: https://www.econbiz.de/10013483443
Saved in:
6
Examining scarcity in mobile promotion and purchase intention : the role of location
Sun, Qin
;
Rajamma, Rajasree K.
;
Heisley, Deborah D.
; …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013204876
Saved in:
7
Third-party procedural justice perceptions : the mediating effect on the relationship between eWOM and likelihood to purchase
Williams, David
;
Crittenden, Victoria Lynn
;
Henley, Amy
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 86-107
Persistent link: https://www.econbiz.de/10013204893
Saved in:
8
Big names and small price tags : an analysis of celebrity endorsement on consumers' perceptions of price, quality, and intent to purchase
Bennett, Delancy H. S.
;
Anaza, Nwamaka A.
;
Andonova, Yana
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 154-171
Persistent link: https://www.econbiz.de/10013358762
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9
Shoppers' digital deal seeking : charting new territory
Gillison, Stephanie T.
;
Beatty, Sharon E.
;
Northington, …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10013358772
Saved in:
10
The effects of social media influencers' self-disclosure on behavioral intentions : the role of source credibility, parasocial relationships, and brand trust
Leite, Fernanda Polli
;
Baptista, Paulo de Paula
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10013358776
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