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~subject:"United States"
~subject:"Virales Marketing"
~type_genre:"Book section"
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Four essays in innovation and industrial economics
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Marketing theory and applications ; 2012=Vol. 23
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Ökonomie, Qualität und Management von Unterhaltungsmedien
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The effect of movie piracy on box office revenues - an empirical assessment
Baumann, Julian
- In:
Four essays in innovation and industrial economics
,
(pp. 68-96)
.
2016
Persistent link: https://www.econbiz.de/10011632317
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2
Extracting nuances of cross-cultural concerns for marketing : a study using muslim/western reviews concerning two films
Sussan, Fiona
;
Meamber, Laurie A.
;
McCrohan, Kevin F.
-
2013
Persistent link: https://www.econbiz.de/10009792206
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3
Foren, Blogs und Reviews : der Einfluss von Online-Bewertungen auf den Erfolg von Kinospielfilmen
Jöckel, Sven
- In:
Ökonomie, Qualität und Management von Unterhaltungsmedien
,
(pp. 151-178)
.
2012
Persistent link: https://www.econbiz.de/10009490747
Saved in:
4
The carnal feminine : consuming representations of womanhood in a contemporary media text
Stevens, Lorna
;
Maclaran, Pauline
- In:
Gender, culture, and consumer behavior
,
(pp. 63-86)
.
2012
Persistent link: https://www.econbiz.de/10009544245
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