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~subject:"United States"
~type_genre:"Article in journal"
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Search: subject_exact:"Brand value"
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United States
Brand management
116
Markenführung
116
Brand image
100
Markenimage
100
Brand equity
62
Brand value
62
Markenwert
56
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52
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50
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brand value
43
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22
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22
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14
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13
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11
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11
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11
brand equity
11
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10
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Customer value
10
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10
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Unternehmenserfolg
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Brand Value
9
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Brown, Natalie
1
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Dimofte, Claudiu V.
1
Dwivedi, Abhishek
1
Ensor, John
1
Fiore, Ann Marie
1
Huseynli, Bahman
1
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1
Isberg, Steven C.
1
Ismail, Ghada M.
1
Jain, Pankaj K.
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Mazvancheryl, Sanal K.
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International Journal of Energy Economics and Policy : IJEEP
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business-to-business marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice : JMTP
1
Psychology & marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
9
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1
Examining the relationship between brand value, energy production and economic growth
Huseynli, Bahman
- In:
International Journal of Energy Economics and Policy : IJEEP
12
(
2022
)
3
,
pp. 298-304
Persistent link: https://www.econbiz.de/10013285564
Saved in:
2
Brand equity, earnings management, and financial reporting irregularities
Ismail, Ghada M.
;
Huseynov, Fariz
;
Jain, Pankaj K.
; …
- In:
The review of corporate finance studies : RCFS
10
(
2021
)
2
,
pp. 402-435
Persistent link: https://www.econbiz.de/10012546234
Saved in:
3
Examining the efficacy of brand social media communication : a consumer perspective
Dwivedi, Abhishek
;
McDonald, Robert E.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10012483474
Saved in:
4
Co-creating with intermediaries : understanding their power and interest
Tjandra, Nathalia C.
;
Ensor, John
;
Thomson, John R.
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 319-339
Persistent link: https://www.econbiz.de/10012196317
Saved in:
5
A valuation analysis of corporate naming rights for collegiate sport venues
Popp, Nels
;
DeSchriver, Timothy D.
;
McEvoy, Chad D.
; …
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10011508540
Saved in:
6
Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo
;
Fiore, Ann Marie
;
Russell, Daniel W.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10011287648
Saved in:
7
Measuring the advertising efficiency of the top US sports advertisers
Brown, Natalie
;
Cheong, Yunjae
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10010406130
Saved in:
8
Using financial analysis to assess brand equity
Isberg, Steven C.
;
Pitta, Dennis
- In:
The journal of product & brand management
22
(
2013
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10009731528
Saved in:
9
The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
Saved in:
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