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~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"CD-ROM, DVD"
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Layton, Roger A.
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Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of marketing management : MM
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Journal of business research : JBR
12
Journal of marketing
10
Journal of marketing education : JME
10
American journal of agricultural economics
8
Journal of business-to-business marketing
8
Journal of the Academy of Marketing Science
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of business ethics : JOBE
7
Marketing intelligence & planning
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of historical research in marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Australasian marketing journal
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
AMS review : official publication of the Academy of Marketing Science
4
Business horizons
4
Electronic markets : the international journal on networked business
4
Enterprise & society : the international journal of business history
4
Journal of financial services marketing : JFSM
4
Journal of food products marketing
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Marketing theory
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The journal of consumer marketing
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3
European journal of marketing : EJM
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of macromarketing
3
Psychology & marketing
3
The journal of business & industrial marketing
3
The marketing review
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EuroMed journal of business
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Harvard business review : HBR
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of business competition and growth : IJBCG
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ECONIS (ZBW)
394
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394
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1
Opium price shocks and prescription opioids in the USA
Deiana, Claudio
;
Giua, Ludovica
;
Nisticò, Roberto
- In:
Oxford bulletin of economics and statistics
86
(
2024
)
3
,
pp. 449-484
Persistent link: https://www.econbiz.de/10014543473
Saved in:
2
Marketing through the eyes of senior management : insights from Fortune 500 reporting
Frösén, Johanna
;
Stewart, David W.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10013483440
Saved in:
3
Firms and collective reputation : a study of the Volkswagen emissions scandal
Bachmann, Ruediger
;
Ehrlich, Gabriel
;
Fan, Ying
;
Ruzic, …
- In:
Journal of the European Economic Association : JEEA
21
(
2023
)
2
,
pp. 484-525
Persistent link: https://www.econbiz.de/10014316817
Saved in:
4
Online media in dairy markets : a US dairy futures market study
Ortez, Mario
;
Olynk, Nicole J.
;
Mallory, Mindy Lyn
; …
- In:
Agricultural finance review
83
(
2023
)
1
,
pp. 168-185
Persistent link: https://www.econbiz.de/10013552632
Saved in:
5
Marketing investment and intangible brand capital
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Syverson, Chad
- In:
The journal of economic perspectives : a journal of the …
36
(
2022
)
3
,
pp. 53-74
Persistent link: https://www.econbiz.de/10014227391
Saved in:
6
Creation of the image and brand of the enterprise on the basis of marketing as a philosophy of management
Raiko, Diana
;
Cherepanova, Viktoriia
- In:
Baltic Journal of Economic Studies
5
(
2019
)
2
,
pp. 191-205
Persistent link: https://www.econbiz.de/10012201008
Saved in:
7
Digital inbound marketing : measuring the economic performance of grocery e-commerce in Europe and the USA
Erdmann, Anett
;
Ponzoa, José M.
- In:
Technological forecasting & social change : an …
162
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012665481
Saved in:
8
Marketing mutual funds
Roussanov, Nikolai
;
Ruan, Hongxun
;
Wei, Yanhao
- In:
The review of financial studies
34
(
2021
)
6
,
pp. 3045-3094
Persistent link: https://www.econbiz.de/10012546370
Saved in:
9
The cult of convenience : marketing and food in postwar America
Weber, Margaret
- In:
Enterprise & society : the international journal of …
22
(
2021
)
3
,
pp. 605-634
Persistent link: https://www.econbiz.de/10012618292
Saved in:
10
Commentary: mind your text in marketing practice
Chapman, Chris
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 26-31
Persistent link: https://www.econbiz.de/10012176298
Saved in:
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