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~subject:"United States"
~type_genre:"Bibliography included"
~type_genre:"Conference proceedings"
~type_genre:"Reprint"
~type_genre:"Textbook"
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Cross-cultural and critical perspectives on brands
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Brand management ; Vol. 1
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ECONIS (ZBW)
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The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
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2
Packaging as a vehicle for mythologizing the brand
Kniazeva, Maria
;
Belk, Russell W.
-
2009
Persistent link: https://www.econbiz.de/10003785647
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3
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
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4
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
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5
Wettbewerbsvorteil und Bewertung von Marken : Entwicklung eines Bewertungsmodells zur Effizienzsteigerung im Markenmanagement und -controlling auf Basis mikroökonomisch und finanzt...
Schlaberg, Frank
-
1997
Persistent link: https://www.econbiz.de/10000968348
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