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~subject:"United States"
~type_genre:"Book section"
~type_genre:"Interview"
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Cases on strategic social media utilization in the nonprofit sector
5
Internet advertising : theory and research
5
The Routledge companion to advertising and promotional culture
4
Advertising, promotion, and new media
3
Connected marketing : the viral, buzz and word of mouth revolution
2
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2
Crowdfunding : the corporate era
2
E-collaboration in modern organizations : initiating and managing distributed projects
2
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
2
Advances in electronic marketing
1
Advertising worldwide : advertising conditions in selected countries
1
Application of gaming in new media marketing
1
Breaking new ground in theory and practice
1
Business information technology management : alternative and adaptive futures
1
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Decision support for global enterprises
1
Digital transformation in business and society : theory and cases
1
E-commerce and web technologies : 13th International Conference, EC-Web 2012, Vienna, Austria, September 4-5, 2012 ; proceedings
1
Emerging trends in business : an interdisciplinary approach
1
Innovations in services marketing and management : strategies for emerging economies
1
Interactive and multi-channel marketing
1
International advertising and communication : current insights and empirical findings
1
International journal of entrepreneurial venturing
1
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
1
Kellogg on advertising & media : the Kellogg School of Management
1
Konzepte - Methoden - Instrumente
1
Leveraging computer-mediated marketing environments
1
Managing in the information economy : current research issues
1
Multichannel marketing ecosystems : [creating connected customer experiences]
1
New Developments in Online Marketing
1
Operations research proceedings 2010 : selected papers of the annual International Conference of the German Operations Research Society (GOR) at Universität der Bundeswehr München, September 1 - 3, 2010
1
Organizations and social networking : utilizing social media to engage consumers
1
Professionelles Wissensmanagement : Erfahrungen und Visionen ; Beiträge der 1. Konferenz Professionelles Wissensmanagement Erfahrungen und Visionen, Baden-Baden, 14. - 16. März 2001
1
Progress in the competitive agenda in the postal and delivery sector
1
Public relations and advertising theories : concepts and practices
1
Social and environmental issues in advertising
1
Strategies and tools for managing connected consumers
1
Studies on interdisciplinary economics and business ; Volume 1
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Successful social media and ecommerce strategies in the wine industry
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ECONIS (ZBW)
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Consumer socialization process for the highly connected customers : the use of Instagram to gain product knowledge
Ho, Ree Chan
;
Teck Choon Teo
- In:
Strategies and tools for managing connected consumers
,
(pp. 1-19)
.
2020
Persistent link: https://www.econbiz.de/10012106727
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2
Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
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3
Social media technologies and export marketing
Avornyo, Frederick
;
Mahmoud, Mahmoud Abdulai
;
Adeola, Ogechi
- In:
Digital transformation in business and society : theory …
,
(pp. 83-102)
.
2020
Persistent link: https://www.econbiz.de/10012116398
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4
Social media marketing : tools and techniques
Prasad, Priyanka
;
Saigal, Pooja
- In:
Application of gaming in new media marketing
,
(pp. 202-214)
.
2019
Persistent link: https://www.econbiz.de/10011914193
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5
E-WOM : the new consumer megaphone-underlying reasons and related factors
Güven, Esra
;
Işık, Özlem
- In:
Leveraging computer-mediated marketing environments
,
(pp. 311-327)
.
2019
Persistent link: https://www.econbiz.de/10011971367
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6
The impact of social media ads over consumer's buying behavior for operational decisions in adverstising
Ișilay, Talay-Değirmenci
;
Kantarcıoğlu, Burcu
- In:
Public relations and advertising theories : concepts …
,
(pp. 331-358)
.
2018
Persistent link: https://www.econbiz.de/10011977794
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7
Comparative analysis of web-based investor relations of companies in the telecommunication sector traded in Istanbul and New York stock exchanges
Gul, Yavuz
;
Okoth, Basil
;
Altinirmak, Serpil
-
2018
Persistent link: https://www.econbiz.de/10012061988
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8
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
Social and environmental issues in advertising
,
(pp. 149-165)
.
2017
Persistent link: https://www.econbiz.de/10011591401
Saved in:
9
Digital marketing
Baykal, Mehmet
- In:
Emerging trends in business : an interdisciplinary approach
,
(pp. 135-155)
.
2017
Persistent link: https://www.econbiz.de/10011887961
Saved in:
10
Understanding video engagement on global service networks : the case of Twitter users on mobile platforms
Wolter, Lisa-Charlotte
;
Chan-Olmsted, Sylvia M.
; …
-
2017
Persistent link: https://www.econbiz.de/10011702719
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