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Search: "Journal of marketing theory and practice"
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United States
Consumer behaviour
168
Konsumentenverhalten
168
USA
125
Salespeople
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Verkaufspersonal
38
Social Web
36
Social web
36
Advertising effects
34
Werbewirkung
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Brand image
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Brand management
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Markenführung
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Markenimage
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Personality psychology
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Persönlichkeitspsychologie
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Beziehungsmarketing
30
Customer satisfaction
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Kundenzufriedenheit
30
Relationship marketing
30
Marketing management
29
Marketingmanagement
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Einzelhandel
25
Internet marketing
25
Marketing theory
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Marketingtheorie
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Online-Marketing
25
Retail trade
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Kaufentscheidung
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Purchase decision
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Online retailing
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Online-Handel
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Marketing
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Viral marketing
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Virales Marketing
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Emotion
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Sales behaviour
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Verkaufsverhalten
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Arnold, Todd J.
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Brashear-Alejandro, Thomas
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Briggs, Elten
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Fu, Frank Q.
2
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Jeon, Hyo Jin
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Kemp, Elyria
2
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Nakata, Cheryl
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Rahman, Mahabubur
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Journal of marketing theory and practice
78
Journal of marketing theory and practice : JMTP
47
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ECONIS (ZBW)
125
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61
The role of affective brand commitment on sales effort
Fu, Frank Q.
;
Elliott, Michael T.
;
Mano, Haim
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 257-273
Persistent link: https://www.econbiz.de/10011738267
Saved in:
62
Men seeing stars : celebrity endorsers, race, and the male consumer
Branchik, Blaine J.
;
Ghosh Chowdhury, Tilottama
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 305-322
Persistent link: https://www.econbiz.de/10011738475
Saved in:
63
Consumer-based brand equity of a private-label brand : measuring and examining determinants
Girard, Tulay
;
Trapp, Paul
;
Pinar, Musa
;
Gulsoy, Tanses
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10011654467
Saved in:
64
Stock market and network influence on alliance formation : evidence from the biopharmaceutical industry
Mani, Sudha
;
Kothandaraman, Prabakar
;
Kashyap, Rajiv
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
1
,
pp. 69-85
Persistent link: https://www.econbiz.de/10011654481
Saved in:
65
Networking behavior and sales performance : examining potential gender differences
Macintosh, Gerrard
;
Krush, Michael
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10011702435
Saved in:
66
Examining the role of sustainability and green strategies in channels : evidence from the franchise industry
Jeon, Hyo Jin
;
Gleiberman, Aaron
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 189-199
Persistent link: https://www.econbiz.de/10011702486
Saved in:
67
Cross-buying after product failure recovery? : depends on how you feel about it
Umashankar, Nita
;
Srinivasan, Raji
;
Parker, Jeffrey R.
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10011450442
Saved in:
68
The importance of product/service quality for frontline marketing employee outcomes : the moderating effect of leader-member exchange (LMX)
Hall, Kristina K. Lindsey
;
Baker, Thomas L.
;
Andrews, …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10011450444
Saved in:
69
Consumer ethics of adolescents
Flurry, Laura A.
;
Swimberghe, Krist
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10011450460
Saved in:
70
How do differing community engagement strategies affect consumer responses to a retailer?
Briggs, Elten
;
Yang, Zhiyong
;
Harmon-Kizer, Tracy R.
; …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10011450462
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