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United States
Consumer behaviour
36
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14
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10
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10
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9
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English
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Holbrook, Morris B.
6
Addis, Michela
2
Seigerman, Alan
1
Wallace, W. T.
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Journal of cultural economics
2
Does marketing need reform? : fresh perspectives on the future
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Routledge interpretive marketing research
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ECONIS (ZBW)
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1
Music, movies, meanings, and markets : cinemajazzamatazz
Holbrook, Morris B.
-
2011
Persistent link: https://www.econbiz.de/10010254528
Saved in:
2
Consumers' identification and beyond : attraction, reverence, and escapism in the evaluation of films
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
27
(
2010
)
9
,
pp. 821-845
Persistent link: https://www.econbiz.de/10008652689
Saved in:
3
Art versus commerce in the movie industry : a two-path model of motion-picture success
Holbrook, Morris B.
;
Addis, Michela
- In:
Journal of cultural economics
32
(
2008
)
2
,
pp. 87-107
Persistent link: https://www.econbiz.de/10003733532
Saved in:
4
The role of actors and actresses in the success of films : how much is a movie star worth?
Wallace, W. T.
- In:
Journal of cultural economics
17
(
1993
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10001143330
Saved in:
5
Product quality, attributes, and brand name as determinants of price : the case of consumer electronics
Holbrook, Morris B.
- In:
Marketing letters : a journal of research in marketing
3
(
1992
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10001119619
Saved in:
6
Does marketing need reform school? On the misapplication of marketing to the education of marketers
Holbrook, Morris B.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 265-269)
.
2006
Persistent link: https://www.econbiz.de/10003430349
Saved in:
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