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~subject:"Unternehmen"
~subject:"Virales Marketing"
~type:"article"
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Unternehmen
Virales Marketing
Customer acquisition
133
Kundengewinnung
126
Beziehungsmarketing
73
Relationship marketing
73
customer acquisition
28
Consumer behaviour
20
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20
Customer value
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Marketingmanagement
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customer retention
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customer relationship management
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Bayón, Tomás
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Chintagunta, Pradeep K.
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Kumar, V.
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Leone, Robert P.
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Manchanda, Punjeet
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Nam, Sungjoon
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Wangenheim, Florian v.
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Journal of marketing
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Journal of the Academy of Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
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2
The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service
Nam, Sungjoon
;
Manchanda, Punjeet
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 690-700
Persistent link: https://www.econbiz.de/10008652621
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3
The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition
Wangenheim, Florian v.
;
Bayón, Tomás
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 233-249
Persistent link: https://www.econbiz.de/10003507958
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