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~subject:"Unternehmensdienstleistung"
~type_genre:"Collection of articles of several authors"
~type_genre:"Commentary"
~type_genre:"Ratgeber"
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Unternehmensdienstleistung
B-to-B-Marketing
130
Business-to-business marketing
130
Lieferantenmanagement
48
Supplier relationship management
48
Business-to-Business-Marketing
38
Marketingmanagement
28
Marketing management
25
Deutschland
24
Germany
23
Investitionsgütermarketing
23
Marketing
22
Theorie
21
Theory
21
Physical distribution
17
Vertrieb
17
Beziehungsmarketing
16
Relationship marketing
16
Verkauf
13
Beschaffung
10
Procurement
10
Business network
9
Innovation management
9
Innovationsmanagement
9
Preismanagement
9
Pricing strategy
9
USA
9
United States
9
Unternehmensnetzwerk
9
Selling
8
Strategisches Management
8
Dienstleistungsmarketing
7
Direktmarketing
7
International marketing
7
Internationales Marketing
7
Services marketing
7
Bundling strategy
6
Erfolgsfaktor
6
Investitionsgüterindustrie
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6
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Collection of articles of several authors
Commentary
Ratgeber
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42
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Doerr, John E.
2
Schultz, Mike
2
Frederiksen, Lee W.
1
Martínez Onaindía, Carlos
1
Resnick, Brian
1
Walsh, Gianfranco
1
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Reihe: Management mediengestützter Dienstleistungsinnovationen
1
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ECONIS (ZBW)
4
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Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Schultz, Mike
;
Doerr, John E.
;
Frederiksen, Lee W.
-
2013
-
Second edition
Persistent link: https://www.econbiz.de/10009769355
Saved in:
2
Designing B2B brands : lessons from Deloitte and 195000 brand managers
Martínez Onaindía, Carlos
;
Resnick, Brian
-
2013
Persistent link: https://www.econbiz.de/10009742072
Saved in:
3
Management von Service Innovationen in Business-to-Business Märkten : Erfahrungen, Konzepte und Handlungsperspektiven
Walsh, Gianfranco
(
ed.
)
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10012875623
Saved in:
4
Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Schultz, Mike
;
Doerr, John E.
-
2009
Persistent link: https://www.econbiz.de/10003815701
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