Kargas, Antonios; Tsokos, Alexios - In: Administrative Sciences : open access journal 10 (2020) 1/17, pp. 1-14
Even though employer branding has its origins back to the 1990s, only after 2001 did it become a hot topic for human … companies in several business sectors started to implement employer branding as part of their corporate strategy. The current … study aims to present how employer branding is actually under implementation in one of the most dynamic, national sectors …