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~subject:"Verbraucher"
~type_genre:"Book section"
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Advertising theory
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ECONIS (ZBW)
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Can advertisers benefit from the name-letter- and birthday-number effect?
Keller, Barbara
;
Gierl, Heribert
- In:
Challenges in an age of dis-engagement
,
(pp. 31-44)
.
2017
Persistent link: https://www.econbiz.de/10011688268
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2
A critique of the advertising consumer as "target" : addressing advertising's reflective audience
Wilson, Tony
;
Yun, Choy Tuck
;
Sia Bee Chuan
;
Hong, Tan Teck
- In:
Explorations in critical studies of advertising
,
(pp. 261-274)
.
2017
Persistent link: https://www.econbiz.de/10011595026
Saved in:
3
Integrated marketing communication and goods as toys : marketing childhood to adults
Lucas, Paul A.
- In:
Integrated marketing communication : creating spaces …
,
(pp. 53-70)
.
2016
Persistent link: https://www.econbiz.de/10011558304
Saved in:
4
Direct-to-consumer advertising of prescription drugs : consumers, physicians, messages, and complexity
Sheehan, Kim Bartel
- In:
Advertising theory
,
(pp. 269-280)
.
2012
Persistent link: https://www.econbiz.de/10009524155
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