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~subject:"Vereinigte Staaten"
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Vereinigte Staaten
Innovation
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1979-1986
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Journal of retailing
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Marketing research and the new product failure rate
Crawford, C. Merle
- In:
Journal of marketing
41
(
1977
)
2
,
pp. 51-61
Persistent link: https://www.econbiz.de/10002038669
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2
Needed : a new look at retailer horizontal cooperation
Crawford, C. Merle
- In:
Journal of retailing
46
(
1970
)
2
,
pp. 64-76, 87-88
Persistent link: https://www.econbiz.de/10002038676
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