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~subject:"Verhaltensökonomik"
~type_genre:"Interview"
~type_genre:"Lehrbuch"
~type_genre:"Non-commercial literature"
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Neuromarketing
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Pain of paying? : a metaphor gone literal ; evidence from neural and behavioral science
Mažar, Nina
;
Plassmann, Hilke
;
Robitaille, Nicole
; …
-
2016
-
Revised version of 2015/01/MKT
Persistent link: https://www.econbiz.de/10011691351
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Consumer neuroscience
Cerf, Moran
(
ed.
);
Garcia-Garcia, Manuel
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011636294
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3
Neuroeconomics
Reuter, Martin
(
ed.
);
Montag, Christian
(
ed.
)
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2016
Persistent link: https://www.econbiz.de/10010220240
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