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Viral marketing
Social Web
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Internet marketing
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Großbritannien
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United Kingdom
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Consumer behaviour
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Konsumentenverhalten
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Electronic Commerce
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Markenwert
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Virales Marketing
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Advertising effects
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Automotive industry
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Bekleidungsindustrie
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Brand management
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Clothing industry
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Competitive advantage
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Consumer attitudes
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Copyright law
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Customer retention
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Electronic Banking
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Electronic banking
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Facebook, Inc.
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Fernsehen
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Football
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Ford Motor Company <Dearborn, Mich.>
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Fußball
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Gesundheitsversorgung
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Großbritannien / National Health Service
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Hajli, Nick
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Liu, Rebecca
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Stewart, Malcolm
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Wu, Ying
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Handbook of research on integrating social media into strategic marketing
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ECONIS (ZBW)
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Social networking sites and marketing strategies
Wu, Ying
;
Stewart, Malcolm
;
Liu, Rebecca
- In:
Handbook of research on integrating social media into …
,
(pp. 207-239)
.
2015
Persistent link: https://www.econbiz.de/10011294589
Saved in:
2
How social commerce emerged : the role of social word of mouth - social commerce
Hajli, Nick
- In:
Handbook of research on integrating social media into …
,
(pp. 1-16)
.
2015
Persistent link: https://www.econbiz.de/10011294624
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