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Special issue : 2007 La Londe conference ; marketing communications and consumer behavior
Askegaard, Søren
(
contributor
)
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2008
Persistent link: https://www.econbiz.de/10003766333
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Neuroökonomie : neue Theorien zu Konsum, Marketing und emotionalem Verhalten in der Ökonomie
Priddat, Birger P.
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ed.
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2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003494237
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