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~subject:"Waschmittelindustrie"
~type_genre:"Arbeitspapier"
~type_genre:"Fallstudie"
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Search: subject_exact:"Detergent industry"
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Waschmittelindustrie
Detergent industry
14
Auslandsinvestition
3
Deutschland
3
Foreign investment
3
Germany
3
Handelsliberalisierung
3
Henkel AG & Co. KGaA
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Trade liberalization
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1988-1994
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Customer integration
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Declining markets
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Detergents
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Hindustan Lever Ltd. <Bombay>
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Javorcik, Beata K. Smarzynska
3
Keller, Wolfgang
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Tybout, James R.
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Löwenberg, Margot
2
Swoboda, Bernhard
2
Tolba, Ahmed
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Bode, Jens
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1
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Sinai, Gabriela
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Case studies on MNCs in India
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Cases on business and management in the MENA region : new trends and opportunities
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Copenhagen discussion papers
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Die frühe Innovationsphase : Methoden und Strategien für die Vorentwicklung
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Documento / Universidad de la República, Facultad de Ciencias Sociales, Departamento de Economía
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E-marketing ; Vol. 2
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Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
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ECONIS (ZBW)
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Innovation by defining failures under environmental and competitive pressures : a case study of the laundry detergent market in Japan
Fujiwara, Masatoshi
-
2011
Persistent link: https://www.econbiz.de/10009008279
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2
Successfully establishing a green image for an established detergent brand : the "small and mighty" case
Rekom, Johan van
;
Sinai, Gabriela
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 119-129)
.
2013
Persistent link: https://www.econbiz.de/10009781994
Saved in:
3
Openness and industrial response in a Wal-Mart world : a case study of Mexican soaps, detergents and surfactant producers
Javorcik, Beata K. Smarzynska
;
Keller, Wolfgang
; …
-
2006
Persistent link: https://www.econbiz.de/10003377784
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4
Ariel Egypt : from market penetration to fierce competition
Tolba, Ahmed
-
2012
Persistent link: https://www.econbiz.de/10009575239
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5
The global sustainability initiative at Henkel's Laundry and Home Care sector
Swoboda, Bernhard
;
Löwenberg, Margot
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 837-854)
.
2011
Persistent link: https://www.econbiz.de/10009310247
Saved in:
6
Ariel Egypt : from market penetration to fierce competition
Tolba, Ahmed
- In:
Cases on business and management in the MENA region : …
,
(pp. 205-217)
.
2011
Persistent link: https://www.econbiz.de/10009406252
Saved in:
7
Die weltweite Nachhaltigkeitsinitiative "Qualität & Verantwortung" und das Konzept "performance based on sustainability" : das Beispiel Henkel ; [aus dem Unternehmensbereich Wasch-...
Swoboda, Bernhard
;
Löwenberg, Margot
-
2010
Persistent link: https://www.econbiz.de/10008903702
Saved in:
8
Henkel : Beziehungsmanagement und Open Innovation
Burkhart, Tina
;
Wuhrmann, Juan Carlos
; …
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 80-90)
.
2010
Persistent link: https://www.econbiz.de/10009011570
Saved in:
9
Innovationsquellen erschließen
Bode, Jens
- In:
Die frühe Innovationsphase : Methoden und Strategien …
,
(pp. 449-470)
.
2010
Persistent link: https://www.econbiz.de/10003951148
Saved in:
10
The branding of Chhokra
Juyal, Som Aditya
;
Faisal, Mohd. Nishat
; …
- In:
Vision : the journal of business perspective
13
(
2009
)
3
,
pp. 69-75
Persistent link: https://www.econbiz.de/10003922601
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