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~subject:"Welt"
~type_genre:"Glossary included"
~type_genre:"Multi-volume publication"
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Subject
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Welt
Marketing
174
Marketingmanagement
126
Marketing management
122
Theorie
106
Theory
106
Market research
91
Marktforschung
91
Deutschland
72
Germany
71
Internationales Marketing
62
USA
61
International marketing
60
United States
60
Marketing theory
58
Marketingtheorie
58
World
41
Management
38
Online-Marketing
38
Consumer behaviour
32
Konsumentenverhalten
32
Beziehungsmarketing
31
Internet marketing
31
Relationship marketing
31
Electronic Commerce
28
Multinationales Unternehmen
25
Transnational corporation
25
Lieferantenmanagement
24
Supplier relationship management
24
E-commerce
21
Marketingforschung
19
Strategisches Management
19
Brand management
18
Markenführung
18
East Germany
16
Internet
16
Ostdeutschland
16
Werbung
16
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15
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15
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40
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1
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Glossary included
Multi-volume publication
Article in journal
850
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850
Collection of articles of several authors
396
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396
Aufsatz im Buch
389
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389
Graue Literatur
368
Non-commercial literature
368
Aufsatzsammlung
198
Working Paper
183
Arbeitspapier
178
Hochschulschrift
177
Thesis
159
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149
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124
Fallstudie
124
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96
Bibliografie enthalten
63
Bibliography included
63
Lehrbuch
56
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50
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30
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28
Handbuch
28
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25
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21
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21
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18
Übersichtsarbeit
18
Mehrbändiges Werk
16
Bibliografie
10
Collection of articles written by one author
10
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10
Sammlung
10
Ratgeber
8
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8
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7
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7
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English
34
German
5
Russian
2
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Ball, Donald A.
4
Czinkota, Michael R.
4
Geringer, John Michael
4
Minor, Michael
4
Moffett, Michael H.
4
Ronkainen, Ilkka A.
4
Hill, Charles W. L.
3
Lawton, Laura
3
McCulloch, Wendell H.
3
Papadopoulos, Nicolas G.
3
Weaver, David B.
3
Baumgarth, Carsten
2
Boone, Louis E.
2
Chapman, Merrill R.
2
Frantz, Paul L.
2
Kurtz, David L.
2
Makogon, Ju. V.
2
McNett, Jeanne M.
2
Andreff, Wladimir
1
Cramer, Gail L.
1
Daniels, John Day
1
Diekamp, Kirsten
1
Dlabay, Les
1
Finney, Angus
1
Holm, Karl-Friedrich
1
Koch, Werner
1
Marinov, Marin A.
1
Marinova, Svetla Trifonova
1
Mattas, Konstadinos A.
1
Moynihan, Eugene O.
1
Ortmann, Gerald F.
1
Poretschkin, Peter
1
Radebaugh, Lee H.
1
Raeder, Jutta M.
1
Rask, Norman
1
Schiefer, Gerhard W.
1
Scholz, Christian
1
Shapiro, Stanley J.
1
Shaw, Margaret
1
Shoemaker, Stowe
1
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Donecʹkyj Nacionalʹnyj Universytet
2
Euromonitor International Plc <London>
2
European Association of Agricultural Economists
1
Planung-und-Analyse-Symposium <2, 1986, Neu-Isenburg>
1
Published in...
All
International marketing review
3
Wiley Australia tourism series
3
Sbornik naučnych trudov
2
Agrekon : agricultural economics research, policy and practice in southern Africa
1
An Elgar research collection
1
Critical concepts in economics
1
Journal of international food & agribusiness marketing : JIFAM
1
SAGE library in marketing
1
The Harcourt College Publishers series in management
1
The international library of critical writings in economcis
1
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Source
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ECONIS (ZBW)
41
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1
Principles of contemporary
marketing
Kurtz, David L.
-
2008
-
Intern. student ed
Persistent link: https://www.econbiz.de/10013485443
Saved in:
2
Tourism management
Weaver, David B.
-
2014
-
5th edition
Persistent link: https://www.econbiz.de/10013546843
Saved in:
3
Contemporary
marketing
Boone, Louis E.
;
Kurtz, David L.
-
2002
-
[2002 ed.]
Persistent link: https://www.econbiz.de/10001616372
Saved in:
4
Marketing
essentials in hospitality and tourism : foundations and practices
Shoemaker, Stowe
;
Shaw, Margaret
-
2008
Persistent link: https://www.econbiz.de/10003446793
Saved in:
5
International market selection and segmentation
Papadopoulos, Nicolas G.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242915
Saved in:
6
International market selection and segmentation
Papadopoulos, Nicolas G.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242918
Saved in:
7
International market selection and segmentation
Papadopoulos, Nicolas G.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242933
Saved in:
8
In search of stupidity : over 20 years of high-tech
marketing
disasters
Chapman, Merrill R.
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10003316214
Saved in:
9
Export management : a European perspective
Veldman, J.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003970877
Saved in:
10
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
Minor, Michael
; …
-
2010
-
12th ed.
Persistent link: https://www.econbiz.de/10003782043
Saved in:
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