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~subject:"Werbepsychologie"
~type_genre:"Book section"
~type_genre:"Ratgeber"
~type_genre:"Systematic review"
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Advertising in new formats and media : current research and implications for marketers
1
Neuere Theorien und Methoden in den Wirtschafts- und Sozialwissenschaften des Landbaus : 54. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 17. bis 19. September 2014
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Selling modernity : advertising in twentieth-century Germany
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Defend the indefensible : helping children cope with the implicit influence of online game advertising
Hang, Haiming
;
Nairn, Agnès
- In:
Advertising in new formats and media : current research …
,
(pp. 379-395)
.
2016
Persistent link: https://www.econbiz.de/10011473462
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2
Verbraucherverständnis der Gestaltung von Lebensmittelverpackungen
Weinrich, Ramona
;
Nitzko, Sina
;
Spiller, Achim
; …
- In:
Neuere Theorien und Methoden in den Wirtschafts- und …
,
(pp. 235-248)
.
2015
Persistent link: https://www.econbiz.de/10011414710
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3
"Planting a forest tall and straight like the German Volk" : visualizing the Volksgemeinschaft through advertising in German forestry journals, 1933 - 1945
Import, Michael
- In:
Selling modernity : advertising in twentieth-century Germany
,
(pp. 102-126)
.
2007
Persistent link: https://www.econbiz.de/10003604002
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