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~subject:"Werbewirkung"
~type_genre:"Aufsatz im Buch"
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Werbewirkung
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Advertising and violence : concepts and perspectives
1
Bridging the gap between advertising academia and practice
1
Cutting edge international research
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Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
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ECONIS (ZBW)
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The effect of eroticism in couple depictions in advertisements on brand evaluations
Thomas, Stefan
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 117-132)
.
2017
Persistent link: https://www.econbiz.de/10011540334
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2
Fifty Shades of sex and violence : scenes of advertising to come?
Reichert, Tom
;
Weinberger, Marc G.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 77-93)
.
2015
Persistent link: https://www.econbiz.de/10010498563
Saved in:
3
Implicit measurement games : using casual games to measure psychological responses to ads
Vermeulen, Ivar
;
Das, Enny
;
Duiven, Rolien
;
Batenburg, Anika
- In:
Cutting edge international research
,
(pp. 199-213)
.
2010
Persistent link: https://www.econbiz.de/10003985184
Saved in:
4
Impact of nudity on recall and attitudes to ads in Serbia
Dianoux, Christian
;
Linhart, Zdenek
;
Ognjanov, Galjina
; …
- In:
Proceedings of the 16th Annual Conference on Marketing …
,
(pp. 61-70)
.
2008
Persistent link: https://www.econbiz.de/10003799934
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