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~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Statistik"
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Search: subject_exact:"Bespielte Tonträger"
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1
Improvement of the methodology of justification of design decisions for creating an image video
Potrashkova, Lyudmyla
- In:
Technology audit and production reserves
4
(
2021
)
4/60
,
pp. 11-14
Persistent link: https://www.econbiz.de/10013167146
Saved in:
2
Music to the individual consumer's ears : how and why does personalizing music in advertising enhance viewing duration and ad effectiveness?
Maroely, Ran
;
Munichor, Nira
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 682-712
Persistent link: https://www.econbiz.de/10014296405
Saved in:
3
Can a whisper boost recall of video advertisements? : exploring the effects of autonomous sensory Meridian response (ASMR) in advertising
Sands, Sean
;
Campbell, Colin L.
;
Mavrommatis, Alexis
; …
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10013435305
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4
Digital analytics approach to understanding short video advertising in digital marketing
Addo, Prince Clement
;
Akpatsa, Samuel Kofi
;
Nukpe, Philip
; …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 405-420
Persistent link: https://www.econbiz.de/10013358789
Saved in:
5
Humor effectiveness in social video engagement
Barry, James M.
;
Graça, Sandra S.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10011884515
Saved in:
6
Why do we share? : the impact of viral videos dramatized to sell : how microfilm advertising works
Chen, Tsai
;
Lee, Hsiang-ming
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 292-303
Persistent link: https://www.econbiz.de/10010419822
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7
Eine experimentelle Studie zur Wirkung von Videos im E-Mail-Marketing auf ausgewählte Konstrukte des Konsumentenverhaltens
Hampel, Stefan
;
Hammon, Larissa
;
Hippner, Hajo
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
1
,
pp. 58-71
Persistent link: https://www.econbiz.de/10009727079
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8
Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy
Lanier, Clinton D.
;
Rader, C. Scott
;
Fowler, Audrey R.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 26-47
Persistent link: https://www.econbiz.de/10009733487
Saved in:
9
Effect of video information on consumers : milk production attributes
Tonssor, Glynn T.
;
Wolf, Christopher
- In:
American journal of agricultural economics
94
(
2012
)
2
,
pp. 503-508
Persistent link: https://www.econbiz.de/10009499796
Saved in:
10
Marketing effectiveness in the music download industry
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen H.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 145-182
Persistent link: https://www.econbiz.de/10008841375
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