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~subject:"Werbewirkung"
~type_genre:"Bibliography included"
~type_genre:"Glossar enthalten"
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Werbewirkung
Event-Marketing
10
Event marketing
9
Deutschland
8
Germany
8
Theorie
6
Theory
6
Marketing management
3
Marketingmanagement
3
Psychology of advertising
3
Werbepsychologie
3
Advertising effects
2
B-to-B-Marketing
2
Beschaffung
2
Big event
2
Business-to-business marketing
2
Direct marketing
2
Direktmarketing
2
Großveranstaltung
2
Procurement
2
Project management
2
Projektmanagement
2
Aromastoff
1
Automotive industry
1
Consumer behaviour
1
Cultural management
1
Culture
1
Customer acquisition
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Economics of information
1
Emotionale Werbung
1
Estimation
1
Flavour
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France
1
Frankreich
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Handelsmarketing
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Informationsökonomik
1
Internal communication
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International marketing
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Internationales Marketing
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Hochschulschrift
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German
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Lasogga, Frank
2
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Europäische Hochschulschriften / 5
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ECONIS (ZBW)
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Emotionale Anzeigen- und Direktwerbung im Investitionsgüterbereich : eine exploratorische Studie zu den Einsatzmöglichkeiten von Erlebniswerten in der Investitionsgüterwerbung
Lasogga, Frank
-
1998
Persistent link: https://www.econbiz.de/10000989327
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Emotionale Anzeigen- und Direktwerbung im Investitionsgüterbereich : eine exploratorische Studie zu den Einsatzmöglichkeiten von Erlebniswerten in der Investitionsgüterwerbung
Lasogga, Frank
-
1998
Persistent link: https://www.econbiz.de/10012699304
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