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~subject:"Werbewirkung"
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Smith, Malcolm C.
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McKay-Nesbitt, Jane
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Journal of business research : JBR
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Health marketing quarterly
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Literally experts : expertise and the processing of analogical metaphors in pharmaceutical advertising
Delbaere, Marjorie
;
Smith, Malcolm C.
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010398957
Saved in:
2
Regulatory fit effects of gender and marketing message content
McKay-Nesbitt, Jane
;
Bhatnagar, Namita
;
Smith, Malcolm C.
- In:
Journal of business research : JBR
66
(
2013
)
11
,
pp. 2245-2251
Persistent link: https://www.econbiz.de/10009789038
Saved in:
3
Effects of age, need for cognition, and affective intensity on advertising effectiveness
McKay-Nesbitt, Jane
;
Manchanda, Rajesh V.
;
Smith, Malcolm C.
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 12-17
Persistent link: https://www.econbiz.de/10008806368
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