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~subject:"Werbewirtschaft"
~type_genre:"Article in journal"
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Search: subject_exact:"Advertising strategy"
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Werbewirtschaft
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285
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63
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ECONIS (ZBW)
13
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1
The creative search for an insight in account planning : an absorptive capacity approach
Parker, John
;
Ang, Lawrence
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 237-254
Persistent link: https://www.econbiz.de/10011930119
Saved in:
2
The modern advertising agency selection contest : a case for stipends to new participants
Horsky, Dan
;
Horsky, Sharon
;
Zeithammer, Robert
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 773-789
Persistent link: https://www.econbiz.de/10011600619
Saved in:
3
Why marketers should be more transparent with the ad agencies they hire : media planners say their relationships with clients suffer from gaps in marketers' information
Heo, Jun
;
Sutherland, John C.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 380-389
Persistent link: https://www.econbiz.de/10011429022
Saved in:
4
Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
5
How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.
;
Ford, John B.
;
Farris, Paul W.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
Saved in:
6
Matching creative agencies with results-driven marketers : do clients really need highly creative advertising?
Sasser, Sheila Lucy
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 297-312
Persistent link: https://www.econbiz.de/10010199587
Saved in:
7
Partnering for growth in emerging markets : why advertising agencies need to lead, not follow
Craig, C. S.
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 361-362
Persistent link: https://www.econbiz.de/10010245584
Saved in:
8
Creative leaders' views on managing advertising creativity
Oliver, Jason D.
;
Ashley, Christy
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 335-348
Persistent link: https://www.econbiz.de/10009619143
Saved in:
9
Conflict and advertising planning : consequences of networking for advertising planning
Grant, Ian
;
McLeod, Charlotte
;
Shaw, Eleanor
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 73-91
Persistent link: https://www.econbiz.de/10009514322
Saved in:
10
The creative code : an organisational influence on the creative process in advertising
Stuhlfaut, Mark W.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10009154732
Saved in:
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