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~subject:"Werbewirtschaft"
~type_genre:"Book section"
~type_genre:"Collection of articles written by one author"
~type_genre:"Mehrbändiges Werk"
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Werbewirtschaft
Advertising planning
213
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213
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King, Stephen
9
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A master class in brand planning : the timeless works of Stephen King
13
Brand Planning : starke Strategien für Marken und Kampagnen
2
Advertising in developing and emerging countries : the economic, political and social context
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Economies et sociétés ; 47,3/4
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The Sage handbook of advertising
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The advertising handbook
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The silver market phenomenon : business opportunities in an era of demographic change
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ECONIS (ZBW)
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Client involvement and innovation in creative-intensive business services : a framework for exploring co-innovation and advertising agency-client relationships
Marasco, Alessandra
;
Masiello, Barbara
;
Izzo, Francesco
-
2013
Persistent link: https://www.econbiz.de/10009761500
Saved in:
2
Advertising agencies : the most calcified part of the process
Nyren, Chuck
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 249-262)
.
2011
Persistent link: https://www.econbiz.de/10008746321
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3
Advertising practice in post-communist Kazakhstan : improvising on capitalist communications
Thomas, Amos Owen
- In:
Advertising in developing and emerging countries : the …
,
(pp. 169-185)
.
2011
Persistent link: https://www.econbiz.de/10009261742
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4
Creative Briefs und Creative Briefing : wie Sie die strategische Botschaft am besten rüberbringen
Segar, Alison
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 156-172)
.
2011
Persistent link: https://www.econbiz.de/10009387639
Saved in:
5
Alles braucht einen Anfang : das Agenturbriefing
Rieke, Nina
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 141-155)
.
2011
Persistent link: https://www.econbiz.de/10009387640
Saved in:
6
Advertising research : markets, methods and knowing consumers
MacRury, Iain
- In:
The advertising handbook
,
(pp. 46-73)
.
2009
Persistent link: https://www.econbiz.de/10003851901
Saved in:
7
Advertising agencies : the most calcified part of the process
Nyren, Chuck
- In:
The silver market phenomenon : business opportunities …
,
(pp. 279-291)
.
2008
Persistent link: https://www.econbiz.de/10003749499
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8
Marketing-Kommunikation : der Beitrag der Agenturen
Käfer, Günter
;
Vieregge, Henning von
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 1287-1302)
.
2009
Persistent link: https://www.econbiz.de/10003766287
Saved in:
9
The anatomy of account planning
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 7-11)
.
2007
Persistent link: https://www.econbiz.de/10003578117
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10
The origins of account planning
Treasure, John
- In:
A master class in brand planning : the timeless works …
,
(pp. 13-17)
.
2007
Persistent link: https://www.econbiz.de/10003578194
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