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~subject:"Werbung"
~type_genre:"Guidebook"
~type_genre:"Handbuch"
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Werbung
Advertising planning
30
Werbeplanung
30
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ECONIS (ZBW)
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Funktionelle Werbung : 50 Prinzipien zur Lösung erfolgskritischer Werbeprobleme
Gärtner, Robert Henrik
-
2014
Persistent link: https://www.econbiz.de/10010482550
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2
Advertising account planning : planning and managing an IMC campaign
Kelley, Larry D.
-
2011
-
2nd ed.
Persistent link: https://www.econbiz.de/10013530529
Saved in:
3
The Sage handbook of advertising
Tellis, Gerard J.
(
ed.
);
Ambler, Tim
(
ed.
)
-
2007
Persistent link: https://www.econbiz.de/10013547523
Saved in:
4
Top oder Flop : vorher wissen, was ankommt
Bayer, Niko
-
2001
Persistent link: https://www.econbiz.de/10001565452
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