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Werbung
Consumer behaviour
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17.02.1985
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1987
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Houston, Michael J.
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Heckler, Susan E.
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Keller, Kevin Lane
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1
Building brand knowledge structures : elaboration and interference effects on the processing of sequentially advertised brand benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
2
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
Saved in:
3
Marketing communications : theory and research
Houston, Michael J.
(
ed.
);
Lutz, Richard J.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000710974
Saved in:
4
Marketing communications - theory and research : [proceedings of the AMA's Winter Marketing Educators' Conference, held Feb. 17-20, 1985, Phoenix, Ariz.]
Houston, Michael J.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10004779906
Saved in:
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