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Wine industry
Consumer behaviour
10
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10
Luxury goods
8
Luxusgüter
8
Brand image
4
Markenimage
4
Brand management
3
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Welt
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Beziehungsmarketing
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Unternehmensnetzwerk
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Wahrnehmung
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Weinbau
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country of origin
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creativity
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luxury
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Acuti, Diletta
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Donvito, Raffaele
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Mazzoli, Valentina
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Aiello, Gaetano
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Bandinelli, Romeo
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Magherini, Lorenzo
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Rinaldi, Rinaldo
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Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
1
Journal of strategic marketing
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ECONIS (ZBW)
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The effects of QR delivered content on perceived product value
Acuti, Diletta
;
Vocino, Andrea
;
Mazzoli, Valentina
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 510-532
Persistent link: https://www.econbiz.de/10013370893
Saved in:
2
QR code and the wine sector: what contents? : an exploratory research study on the wine industry
Acuti, Diletta
;
Magherini, Lorenzo
;
Mazzoli, Valentina
; …
- In:
Business models and ICT technologies for the fashion …
,
(pp. 293-304)
.
2017
Persistent link: https://www.econbiz.de/10011629873
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