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~subject:"World"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Internationale Marktsegmentierung"
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E-marketing ; Vol. 3
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Handbook of research on mobile marketing management
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International marketing ; Vol. 2
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Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
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Segmentation challenges posed by 'transnationals' in mobile marketing
Sirkeci, Ibrahim
;
Mannix, Richard
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2012
Persistent link: https://www.econbiz.de/10009575084
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Multi-Marken Portfolios und Markenarchitektur : in der internationalen Hotellerie am Beispiel von Marriott International Inc.
Zehle, Frank
- In:
Mit der Marke zum Erfolg : Markenmanagement in …
,
(pp. 267-280)
.
2011
Persistent link: https://www.econbiz.de/10008807024
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Segmentation challenges posed by ‘transnationals’ in mobile marketing
Sirkeci, Ibrahim
;
Mannix, Richard
- In:
Handbook of research on mobile marketing management
,
(pp. 94-114)
.
2010
Persistent link: https://www.econbiz.de/10003919346
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Global market segmentation : methodologies and challenges
Walters, Peter G.
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2008
Persistent link: https://www.econbiz.de/10003655879
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