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~subject:"Zielgruppe"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Werbebotschaft"
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Zielgruppe
Advertising planning
207
Werbeplanung
207
Marketing management
37
Marketingmanagement
37
Advertising effects
33
Internet marketing
33
Online-Marketing
33
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1
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1
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1
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1
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1
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1
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1
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Leitfaden Online-Marketing ; [Bd. 1]
3
Handbuch der Marktforschung
2
A master class in brand planning : the timeless works of Stephen King
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Handbook of social media management : value chain and business models in changing media markets
1
Handbuch Kommunikationsmanagement
1
Instrumente zur Gestaltung von After Sales Services
1
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
1
Kulturspezifik in der europäischen Wirtschaftskommunikation
1
Measuring and managing brands
1
Mobilität und Marketing : wie und warum das Marketing mobil wird
1
Symbolisch-emotionales Marketing für den ÖPNV : Maßnahmen zur nutzerorientierten Angebotsgestaltung und Kommunikation
1
The silver market phenomenon : business opportunities in an era of demographic change
1
The silver market phenomenon : marketing and innovation in the aging society
1
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ECONIS (ZBW)
18
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1
Kommunikationsinstrumente für After Sales Services
Pepels, Werner
-
2014
Persistent link: https://www.econbiz.de/10010457850
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2
Kampagnenadaption vs. Textadaption : Abstraktionsebenen der Integrierten Marketingkommunikation
Nielsen, Martin
- In:
Kulturspezifik in der europäischen Wirtschaftskommunikation
,
(pp. 13-31)
.
2013
Persistent link: https://www.econbiz.de/10009747391
Saved in:
3
How to engage the audience? : a study on using Twitter to engage newspaper readers
Weezel, Aldo van
;
Benavides, Cristóbal
- In:
Handbook of social media management : value chain and …
,
(pp. 703-713)
.
2013
Persistent link: https://www.econbiz.de/10009763867
Saved in:
4
The impact of message sidedness on adolescents' binge drinking intentions after peer pressure : the moderating role of issue involvement
Cornelis, Erlinde
;
Cauberghe, Verolien
;
Pelsmacker, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 69-79)
.
2012
Persistent link: https://www.econbiz.de/10009748175
Saved in:
5
Advertising agencies : the most calcified part of the process
Nyren, Chuck
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 249-262)
.
2011
Persistent link: https://www.econbiz.de/10008746321
Saved in:
6
Mobilität und Marketing - Status quo, Erfolgsfaktoren, Strategien und Trends
Muhl, Hendrik
- In:
Mobilität und Marketing : wie und warum das Marketing …
,
(pp. 53-64)
.
2009
Persistent link: https://www.econbiz.de/10003843070
Saved in:
7
Are all consumers equal? : segmentation : the statute of limitations
Stockdale, Mark
-
2009
Persistent link: https://www.econbiz.de/10003784825
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8
Advertising agencies : the most calcified part of the process
Nyren, Chuck
- In:
The silver market phenomenon : business opportunities …
,
(pp. 279-291)
.
2008
Persistent link: https://www.econbiz.de/10003749499
Saved in:
9
Das Dilemma des Universalisten, der Erfolg der Spezialisten : Schritte zu einer tragfähigen Zielgruppenstrategie
Lohmüller, Thilo
- In:
Die neue Macht des Marketing : wie Sie Ihr Unternehmen …
,
(pp. 291-304)
.
2007
Persistent link: https://www.econbiz.de/10003595161
Saved in:
10
What's new about the new advertisers?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 283-293)
.
2007
Persistent link: https://www.econbiz.de/10003578363
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