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emotions
Beziehungsmarketing
21
Relationship marketing
21
Consumer behaviour
17
Konsumentenverhalten
17
Customer satisfaction
13
Kundenzufriedenheit
13
Dienstleistungsqualität
12
Service quality
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Customer experiences
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customer experiences
10
customer satisfaction
5
Brand management
4
Customer integration
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Einzelhandel
4
Kundenintegration
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Markenführung
4
Retail trade
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Customer Experiences
3
Marketing management
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Marketingmanagement
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services
3
Brand image
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Customer Satisfaction
2
Customer engagement
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Customer expectations
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Dienstleistung
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Emotion
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Hotel industry
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Hotellerie
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Innovation
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Internet marketing
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Markenimage
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Online-Marketing
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Photo-elicitation
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Retail design
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Retail interiors
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Services
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Well-being
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brand
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Claeys, Christel
2
Roozen, Irene
2
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Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
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Review of business and economic literature
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Working Papers / Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
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The impact of the emotional and functional component of the customer experience on the company-customer relationship in hedonic and utilitarian service contexts
Claeys, Christel
;
Roozen, Irene
- In:
Review of business and economic literature
58
(
2013
)
3
,
pp. 260-284
Persistent link: https://www.econbiz.de/10010409180
Saved in:
2
Do emotional and functional
customer
experiences
influence customer satisfaction, recommendation and loyalty?
Claeys, Christel
;
Roozen, Irene
-
Faculteit Economie en Bedrijfswetenschappen, …
-
2012
This paper investigates whether both the functional and the emotional component of
customer
experiences
contribute to …
Persistent link: https://www.econbiz.de/10010540928
Saved in:
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