Gonzalez Lugo, Araceli; Cadena, Mendez; Esther, Ma.; … - In: Revista Mexicana de Agronegocios 25 (2009)
This research describes and analyzes the commercial actions being conducted in six groups of producers bee located on the periphery of the state capital of Puebla, Mexico. We study the guidelines that have developed around the marketing as a discipline dedicated to analysis and implications of...