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Major theoretical debates and contemporary issues in marketing theory
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Freedom and consumption : toward conceptualizing systemic constraints for subaltern consumers in a capitalist society
Varman, Rohit
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Vikas, Ram Manohar
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2009
Persistent link: https://www.econbiz.de/10003832767
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"The voice of the consumer?" : speculations on the limits to the marketing analogy
Wensley, Robin
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2008
Persistent link: https://www.econbiz.de/10003610483
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