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Multi-channel marketing, branding and retail design : new challenges and opportunities
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Ethics and morality in consumption : interdisciplinary perspectives
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European journal of marketing : EJM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of consumer marketing
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(1991). - 306 S. - Enth. 5 Beitr.
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Behavioral economics and its applications : [based on the Yrjö Jahnsson Foundation 50th Anniversary Conference held on June 22 - 23, 2004, in Espoo, Finland]
1
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Islamic brand love
Yousef, Waleed
;
Yousef, Najwa
- In:
Building corporate identity, image and reputation in …
,
(pp. 401-414)
.
2022
Persistent link: https://www.econbiz.de/10012609407
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2
Brand knowledge, brand community and brand engagement
Gupta, Suraksha
;
Cao, Dongmei
;
Abuelmaatti, Aisha
- In:
Building corporate identity, image and reputation in …
,
(pp. 444-466)
.
2022
Persistent link: https://www.econbiz.de/10012609416
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3
Cause-related marketing and consumer buying behavior : opportunities and challenges
Nair, Suja Ravindran
- In:
Emotional, sensory, and social dimensions of consumer …
,
(pp. 324-348)
.
2020
Persistent link: https://www.econbiz.de/10012226221
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4
How free admittance affects charged visits to museums : an analysis of the Italian case
Cellini, Roberto
;
Cuccia, Tiziana
- In:
Oxford economic papers
70
(
2018
)
3
,
pp. 680-698
Persistent link: https://www.econbiz.de/10012033500
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5
Consumer-produced, emergent, and hybrid markets
Karababa, Eminegül
;
Scaraboto, Daiane
- In:
Consumer culture theory
,
(pp. 107-125)
.
2018
Persistent link: https://www.econbiz.de/10012030005
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6
Gobal mobilities
Bardhi, Fleura
;
Luedicke, Marius K.
;
Sharifonnasabi, Zahra
- In:
Consumer culture theory
,
(pp. 225-252)
.
2018
Persistent link: https://www.econbiz.de/10012030027
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7
Consumer resistance and power relationships in the marketplace
Roux, Dominique
;
Izberk-Bilgin, Elif
- In:
Consumer culture theory
,
(pp. 295-317)
.
2018
Persistent link: https://www.econbiz.de/10012030032
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8
Counterfeits in online retailing : how they are sold and what can be done to fight back
Stöttinger, Barbara
;
Gschwendner, Julia
- In:
Ethics in marketing : international cases and perspectives
,
(pp. 130-134)
.
2017
Persistent link: https://www.econbiz.de/10011609789
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9
Understanding your buyer persona
Cruz, Ana
;
Karatzas, Stelios
- In:
Digital and social media marketing : a results-driven …
,
(pp. 69-93)
.
2017
Persistent link: https://www.econbiz.de/10011582681
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10
Mobile marketing
Kurzyk, Bartłomiej
;
Rashid, Tahir
;
Hayder, Ali
- In:
Digital and social media marketing : a results-driven …
,
(pp. 260-278)
.
2017
Persistent link: https://www.econbiz.de/10011582728
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