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Consumer behaviour
182
Konsumentenverhalten
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Brand management
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Keller, Kevin Lane
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Erdem, Tülin
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The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
10
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Research in consumer behavior
4
Theoretical and empirical perspectives in critical marketing studies
4
Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Developmental challenges in marketing research
2
Ethics and morality in consumption : interdisciplinary perspectives
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of economic literature
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
(1991). - 306 S. - Enth. 5 Beitr.
1
Behavioral economics and its applications : [based on the Yrjö Jahnsson Foundation 50th Anniversary Conference held on June 22 - 23, 2004, in Espoo, Finland]
1
Business ethics and strategy ; Vol. 2
1
Crisis management ; Vol. 3
1
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
1
Evaluating research and the question of criteriology
1
Evolving and emerging issues in marketing strategy
1
Harvard business review on pricing
1
History of marketing thought ; Volume 2
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ECONIS (ZBW)
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Morality and green consumer behaviour : a psychological perspective
Groot, Judith I. M. de
;
Schubert, Iljana
;
Thøgersen, John
- In:
Ethics and morality in consumption : interdisciplinary …
,
(pp. 57-74)
.
2016
Persistent link: https://www.econbiz.de/10011472641
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2
The challenges of responsible marketing and consumption
Carrigan, Marylyn
;
Bosangit, Carmela
- In:
Ethics and morality in consumption : interdisciplinary …
,
(pp. 75-94)
.
2016
Persistent link: https://www.econbiz.de/10011472655
Saved in:
3
The economics of privacy
Acquisti, Alessandro
;
Taylor, Curtis R.
;
Wagman, Liad
- In:
Journal of economic literature
54
(
2016
)
2
,
pp. 442-492
Persistent link: https://www.econbiz.de/10011710031
Saved in:
4
Reprint of : stock salience and the asymmetric market effect of consumer sentiment news
Akhtar, Shumi
;
Faff, Robert W.
;
Oliver, Barry R.
; …
- In:
Journal of banking & finance
37
(
2013
)
11
,
pp. 4488-4500
Persistent link: https://www.econbiz.de/10010246979
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5
Perceived risk for multiple services in the consumer buying cycle
Cunningham, Lawrence F.
;
Gerlach, James
;
Harper, Michael D.
- In:
Information systems and new applications in the service …
,
(pp. 309-323)
.
2011
Persistent link: https://www.econbiz.de/10009124068
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6
The modus vivendi of material simplicity : counteracting scarcity via the deflation of wants
Daoud, Adel
- In:
Review of social economy : publication of the …
69
(
2011
)
3
,
pp. 275-305
Persistent link: https://www.econbiz.de/10009308100
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7
Evaluating the consumer response to fuel economy : a review of the literature
Helfand, Gloria E.
;
Wolverton, Ann
- In:
International review of environmental and resource economics
5
(
2011
)
2
,
pp. 103-146
Persistent link: https://www.econbiz.de/10009154030
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8
Interbrand choice, media mix and market performance
Porter, Michael E.
-
2010
Persistent link: https://www.econbiz.de/10003888334
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9
Review of interbrand choice strategy and bilateral market power
Bucklin, Louis P.
-
2010
Persistent link: https://www.econbiz.de/10003888346
Saved in:
10
Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.
;
Yu, Tony Fu-Lai
-
2010
Persistent link: https://www.econbiz.de/10003889338
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