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~type_genre:"Congress Report"
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Search: subject:"marketing"
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Marketing
184
Theorie
42
Theory
42
Marketing not elsewhere classified
28
marketing
19
Business
17
Management and Marketing
17
Marketing Management (incl. Strategy and Customer Relations)
17
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17
Marketingmanagement
17
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15
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15
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14
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66,355
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18,723
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1,757
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1,757
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612
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612
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588
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462
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133
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129
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96
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35
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30
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30
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27
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24
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Gyulavári, Tamás
10
Irwin, Scott H.
9
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7
Horváth, Dóra
7
Johnson Morgan, Melissa
7
Ali, Yunus
6
Fletcher, Richard
6
Sharma, Neeru
6
Summers, Jane
6
Beatson, Amanda T.
5
Erdelyi, Peter
5
Good, Darrel L.
5
Gáti, Mirkó
5
Lings, Ian
5
Mitev, Ariel Zoltán
5
van Dessel, Maria
5
Bridson, Kerrie
4
Budnarowska, Corinna
4
Csordás, Tamás
4
Dahlgran, Roger A.
4
Deans, Kenneth R.
4
Gnoth, Juergen
4
Mathews, Shane W.
4
Neulinger, Ágnes
4
Pike, Steven D.
4
Sanders, Dwight R.
4
Spanjaard, Daniela
4
Steffens, Paul R.
4
Thyne, Maree
4
Woodside, Frances M.
4
Bianchi, Constanza
3
Brown, Les
3
Chikweche, Tendai
3
Dhuyvetter, Kevin C.
3
Haigh, Michael S.
3
Healy, Marilyn J.
3
Keszey, Tamara
3
Lee, Geoffrey
3
Manfredo, Mark R.
3
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University of Western Sydney
23
College of Law and Business
8
School of Marketing and International Business
8
College of Business
6
Centre for Industry and Innovation Studies
3
School of Marketing
3
University of Newcastle
3
Australian & New Zealand Marketing Academy. Conference 3-5 Dec. 2007 Dunedin, N.Z.
2
Australian and New Zealand Marketing Academy Conference 1-3 Dec. 2003 Adelaide, S. Aust.
2
Australian and New Zealand Marketing Academy Conference 1-3 Dec. 2008 Sydney, N.S.W.
2
Industrial Marketing and Purchasing Group. Conference 21st 1-3 Sep. 2005 Rotterdam, The Netherlands
2
Academy of Marketing Conference 3-6 Jul. 2006 London, U.K.
1
Australia-New Zealand International Business Academy. Conference 5-6 Nov. 2004 Canberra, A.C.T.
1
Australian and New Zealand Academy of Management Conference 19th 7-10 Dec. 2005 Canberra, A.C.T.
1
Australian and New Zealand Marketing Academy Conference 29 Nov.-1 Dec. 2004 Wellington, N.Z.
1
Australian and New Zealand Marketing Academy Conference 4-6 Dec. 2006 Brisbane, Qld.
1
College of Arts
1
European Applied Research Conference 14-18 Jun. 2004 Edinburgh, Scotland
1
Georgia State University
1
IMP Project Group. Conference 22nd 7-9 Sep. 2006 Milan, Italy
1
International Business Research Conference 7th 3-6 Dec. 2007 Sydney, N.S.W.
1
International CINet Conference 9th 5-9 Sep. 2008 Valencia, Spain
1
International Manufacturers Leaders Forum 23-26 Oct. 2006 Taipei, Taiwan
1
La Trobe University
1
School of Communication Arts
1
Universiteit Twente
1
University of Queensland
1
University of South Australia
1
University of Sydney
1
University of Western Australia
1
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Die Betriebswirtschaft : DBW
6
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
5
European journal of marketing : EJM
5
Journal of economic literature
4
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing management : MM
2
Journal of marketing theory and practice
2
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
2
Zukunftsperspektiven des Marketing - Paradigmenwechsel und Neuakzentuierungen : Festschrift anlässlich der Emeritierung von Prof. Dr. Dr. h. c. Hans Hörschgen
2
Advances in business marketing : a research annual
1
Bankpolitik, finanzielle Unternehmensführung und die Theorie der Finanzmärkte : Festschrift für Hans-Jacob Krümmel zur Vollendung des 60. Lebensjahres
1
Business process management journal
1
Business strategy and the environment
1
Cahiers de l'ISMEA / SG, Série "Sciences de gestion"
1
Challenges and solutions for international marketing management
1
Conference proceedings Trends in Business Communication 2020
1
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
Critical marketing : issues in contemporary marketing
1
Cultural and technological influences on global business
1
Customer Experience : Forum Dienstleistungsmanagement
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Distribution logistics : advanced solutions to practical problems ; [... presented at the IWDL 7 in Grainau, Germany, in October 2002]
1
Economies et sociétés : cahiers de l'ISMEA
1
Entwicklungen des Investitionsgütermarketing
1
Ethics and morality in consumption : interdisciplinary perspectives
1
European journal of international management : EJIM
1
European journal of operational research : EJOR
1
Existenzgründung: Beiträge zur Gründungsforschung
1
History of marketing thought ; Volume 3
1
Información comercial española / Cuadernos económicos
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International agricultural trade and development
1
International business review : the official journal of the European International Business Academy
1
International journal of forecasting
1
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Source
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BASE
303
ECONIS (ZBW)
111
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1
Social media as an aid to export and early stage internationalization : a literature review
Ingram, Darren P.
- In:
Conference proceedings Trends in Business Communication 2020
,
(pp. 65-83)
.
2021
Persistent link: https://www.econbiz.de/10012662475
Saved in:
2
Culture and websites interaction : issues and perspectives
Nacar, Ramazan
;
Burnaz, Sebnem
;
Uray, Nimet
- In:
Cultural and technological influences on global business
,
(pp. 316-351)
.
2013
Persistent link: https://www.econbiz.de/10009757806
Saved in:
3
Wachstumsstrategien im deutschen Werbemarkt : eine inhaltsanalytische Betrachtung des Aufgabenspektrums von Mediaagenturen
Knuth, Ingo
- In:
Wertschöpfung durch Medien im Wandel
,
(pp. 185-207)
.
2012
Persistent link: https://www.econbiz.de/10009669525
Saved in:
4
Transformative consumer research for addressing tobacco and alcohol consumption
Pechmann, Cornelia
;
Biglan, Anthony
;
Grube, Joel W.
; …
- In:
Transformative consumer research for personal and …
,
(pp. 353-389)
.
2012
Persistent link: https://www.econbiz.de/10009260768
Saved in:
5
Customer related factors in partner selection, market orientation, and performances of international joint ventures in Taiwan
Pan, Frank F. C.
;
Hsu, Tsuen-ho
- In:
Progress in economics research
22
(
2011
),
pp. 39-60
Persistent link: https://www.econbiz.de/10009274021
Saved in:
6
30 Jahre "Erlebnismarketing" und "Erlebnisgesellschaft" : die Entwicklung des Phänomens "Erlebnisorientierung" und State-of-the-Art der Forschung
Gröppel-Klein, Andrea
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 37-60)
.
2012
Persistent link: https://www.econbiz.de/10009549644
Saved in:
7
Shaping the Halal into a brand?
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
Journal of Islamic marketing : JIMA
1
(
2010
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10008689102
Saved in:
8
A framework for understanding new product alliance success
Carlson, Brad D.
;
Frankwick, Gary L.
;
Cumiskey, Kevin J.
- In:
Journal of marketing theory and practice
19
(
2011
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10008900891
Saved in:
9
Innovation communication as a cross-functional dynamic capability : strategies for organizations and networks
Pfeffermann, Nicole
- In:
Strategies and communications for innovations : an …
,
(pp. 257-289)
.
2011
Persistent link: https://www.econbiz.de/10008987452
Saved in:
10
Evolution of the export
marketing
literature through Cavusgil's seminal writings
Koc, Ozlem Tuba
;
Liu, Jingting
- In:
Research handbook on export marketing
,
(pp. 334-353)
.
2014
Persistent link: https://www.econbiz.de/10010473478
Saved in:
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