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The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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International journal of advertising : the quarterly review of marketing communications
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Proceedings of the 5th International Conference on Economic Management and Green Development
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The globalisation of Chinese business : implications for multinational investors
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Agrarian economy and rural development : realities and perspectives for Romania : 8th edition of the International Symposium
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Agrarian economy and rural development : realities and perspectives for Romania : International Symposium : the 9th edition
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
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Business ethics and leadership from an Eastern European, transdisciplinary context : the 2014 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics
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Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
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Designing and communicating experience
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Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Eurasian Business and Economics Perspectives : Proceedings of the 37th Eurasia Business and Economics Society Conference
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Eurasian business perspectives : proceedings of the 24th Eurasia Business and Economics Society Conference
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Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
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Industrial marketing management : the international journal for industrial and high-tech firms
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Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
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Proceedings of the 2017 Euro-Asia Conference on Environment and CSR: Tourism, Society and Education Session ; Part 2
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
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Repositioning business : a strategic response to COVID-19 : proceedings of the 3rd International Conference on "Impact of Current Events on the Future of Busines" (3rd ICEFB, 2021), 23 & 24 April, 2021, Hyderabad, India
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1
Marketing strategies of Tham Sing Robusta Coffee in Thailand : SWOT IE and TOWS matrix
Sann, Raksmey
;
Rodmanee, Sudarin
;
Chaisit, Sumalee
; …
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 29-41)
.
2024
Persistent link: https://www.econbiz.de/10014501020
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2
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
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3
Internet of Things: effectiveness of instant messengers on consumer behaviour as a digital marketing channel
Rangaswamy, Easwaramoorthy
;
Ling, Stephanie Lim Mei
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 205-229)
.
2024
Persistent link: https://www.econbiz.de/10014563877
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4
Green marketing mix strategy and fast-moving consumer goods purchase behaviour during COVID-19 pandemic : experiences from Malaysia
Ling, Khoo Shen
;
Siti Haslina Md Harizan
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 15-33)
.
2023
Persistent link: https://www.econbiz.de/10013540553
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5
Please do not buy our brand : how consumers respond to green-demarketing messages
Herm, Steffen
;
Möller-Herm, Jana
;
Wache, Catalina
; …
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 105-118)
.
2023
Persistent link: https://www.econbiz.de/10014276969
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6
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
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7
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
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8
Electronic Data Capture (EDC) marketing strategy in an Indonesian state-owned bank
Weliyanti, Eva
;
M. S. Mahrinasari
;
Hendrawaty, Ernie
- In:
The future opportunities and challenges of business in …
,
(pp. 133-136)
.
2020
Persistent link: https://www.econbiz.de/10012311160
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9
Brand purpose as the next marketing paradigm
Derqui, Belén
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-97)
.
2022
Persistent link: https://www.econbiz.de/10013281262
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10
Roles and implications of marketing communications in retail settings : a systematic review
Girotto, Michele
;
Solé Moro, Mª Luisa
;
Argila …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 173-199)
.
2022
Persistent link: https://www.econbiz.de/10013281299
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