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Developmental challenges in marketing research
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ECONIS (ZBW)
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An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
-
2010
Persistent link: https://www.econbiz.de/10003922786
Saved in:
2
The vanishing respondent in telephone surveys
Tuckel, Peter
;
O'Neill, Harry
-
2009
Persistent link: https://www.econbiz.de/10003794880
Saved in:
3
Exploring consumers' answers to survey questions : are uninformed responses truly uninformed?
Graeff, Timothy R.
-
2009
Persistent link: https://www.econbiz.de/10003794884
Saved in:
4
Mixed mode : the only 'fitness' regime?
Blyth, Bill
-
2009
Persistent link: https://www.econbiz.de/10003794908
Saved in:
5
An experimental comparison of web and telephone surveys
Fricker, Scott
;
Galesic, Mirta
;
Tourangeau, Roger
; …
-
2009
Persistent link: https://www.econbiz.de/10003794920
Saved in:
6
Crossing language boundaries : qualitative interviewing in international business
Welch, Catherine
;
Piekkari, Rebecca
-
2009
Persistent link: https://www.econbiz.de/10003837111
Saved in:
7
Response styles in cross-national survey research : a 26-country study
Harzing, Anne-Wil
-
2009
Persistent link: https://www.econbiz.de/10003837121
Saved in:
8
Mail survey response rate : a meta-analysis of selected techniques for inducing response
Fox, Richard J.
;
Crask, Melvin R.
;
Kim, Jonghoon
-
2009
Persistent link: https://www.econbiz.de/10003794865
Saved in:
9
Entrepreneurship and stragegy in the international SME
Knight, Gary A.
-
2009
Persistent link: https://www.econbiz.de/10003834480
Saved in:
10
Social marketing : its ethical dimensions
Laczniak, Gene R.
;
Lusch, Robert F.
;
Murphy, Patrick E.
-
2008
Persistent link: https://www.econbiz.de/10003718250
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