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Qualitative marketing research : approaches, techniques and analysis
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The evolution of brands : from signals of quality to storehouses of trust
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Decoding competitive propositions : a semiotic alternative to traditional advertising research
Harvey, Michael G.
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Evans, Malcolm
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2009
Persistent link: https://www.econbiz.de/10003793854
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Indexicality and the verification function of irreplaceable possessions : a semiotic analysis
Grayson, Kent
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Shulman, David
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2009
Persistent link: https://www.econbiz.de/10003784618
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