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Consumer behaviour
21
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21
Brand management
14
Markenführung
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B-to-B-Marketing
11
Business-to-business marketing
11
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English
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French
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Cova, Bernard
159
Salle, Robert
35
Carù, Antonella
13
Spencer, Robert
13
Pace, Stefano
12
Paranque, Bernard
8
Cova, Véronique
7
Badot, Olivier
6
Dalli, Daniele
6
Skålén, Per
6
Bernard, Cova
5
Cayla, Julien
5
Prévot, Frédéric
5
Ivens, Björn Sven
4
Pardo, Catherine
4
Shankar, Avi
4
Barès, Franck
3
Bradshaw, Alan
3
Cantone, Luigi
3
Ferreira, Fabiana Nogueira Holanda
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Ford, David
3
Fuschillo, Gregorio
3
Jalkala, Anne
3
Kassis, Jane
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Lanoux, Valérie
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Mazet, Florence
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Proença, João F.
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Salminen, Risto T.
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Testa, Pierpaolo
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White, Tim
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Aubert-Gamet, Veronique
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Bonnemaizon, Audrey
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Ellis, Nick
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Hoskins, Steven
2
Louyot, Marie-Claude
2
Lowe, Sid
2
Maclaran, Pauline
2
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2
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2
Rod, Michel
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Industrial marketing management : the international journal for industrial and high-tech firms
23
Marketing theory
11
Journal of marketing management : MM
10
European Management Journal
8
Revue française du marketing
7
European management journal : publ. twice a year for the Scottish Business School
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Revue française de gestion : hommes et techniques
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International business review : the official journal of the European International Business Academy
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International journal of arts management
2
Journal of Business & Industrial Marketing
2
Journal of consumer behaviour : an international research review
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of service management
2
Management learning : the journal for managerial and organizational learning
2
Marketing management : a cultural perspective
2
The Oxford handbook of project management
2
The journal of brand management : an international journal
2
The journal of business & industrial marketing
2
AMS review : official publication of the Academy of Marketing Science
1
After the crisis : rethinking finance
1
Business Horizons
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Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration
1
Consumer culture theory
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Contemporary consumer culture theory
1
Creating and managing superior customer value
1
Critical marketing : defining the field
1
Design management journal
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Essentials of logistics and management
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European Journal of Marketing
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European journal of marketing
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European management journal
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Finance reconsidered : new perspectives for a responsible and sustainable finance
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Global Business and Economics Review
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ECONIS (ZBW)
78
OLC EcoSci
57
RePEc
22
Other ZBW resources
6
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1
Marketing-as-practice : a framework and research agenda for value-creating marketing activity
Skålén, Per
;
Cova, Bernard
;
Gummerus, Johanna
; …
- In:
Marketing theory
23
(
2023
)
2
,
pp. 185-206
Persistent link: https://www.econbiz.de/10014293943
Saved in:
2
Introduction to the special section: tribal marketing after Covid
Coffin, Jack
;
Cova, Bernard
;
Shankar, Avi
- In:
Marketing theory
23
(
2023
)
2
,
pp. 267-273
Persistent link: https://www.econbiz.de/10014293964
Saved in:
3
Mouvements de consommateurs activistes : entre cadrage des fondateurs et auto-organisation des membres
Barès, Franck
;
Cova, Bernard
- In:
Recherche et applications en marketing : RAM
38
(
2023
)
1
,
pp. 14-39
Persistent link: https://www.econbiz.de/10014230273
Saved in:
4
Brand magnification : when brands help people reconstruct their lives
Fuschillo, Gregorio
;
Cayla, Julien
;
Cova, Bernard
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013173447
Saved in:
5
Giving form to future branding realities
Cova, Bernard
;
Cantone, Luigi
;
Testa, Pierpaolo
- In:
Journal of service management
33
(
2022
)
3
,
pp. 417-427
Persistent link: https://www.econbiz.de/10013325583
Saved in:
6
How innovation nurtures well-being in enthusiast communities
Guercini, Simone
;
Cova, Bernard
- In:
Innovation: organization & management : IOM
24
(
2022
)
4
,
pp. 522-551
Persistent link: https://www.econbiz.de/10013482803
Saved in:
7
How the "invisible diaspora hand" moves brands and places
Cova, Bernard
- In:
Qualitative market research : an international journal
25
(
2022
)
5
,
pp. 585-595
Persistent link: https://www.econbiz.de/10013454965
Saved in:
8
The intimacy trap : navigating the commercial friendships of luxury
Welté, Jean-Baptiste
;
Cayla, Julien
;
Cova, Bernard
- In:
Journal of business research : JBR
145
(
2022
),
pp. 649-659
Persistent link: https://www.econbiz.de/10013197939
Saved in:
9
The ins and outs of market shaping : exclusion as a darkside?
Cova, Bernard
;
Ivens, Björn Sven
;
Spencer, Robert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 483-493
Persistent link: https://www.econbiz.de/10012493963
Saved in:
10
Creating a brand community at the bottom of the pyramid : the case of a Cameroonian music platform
Cova, Bernard
;
Barès, Franck
;
Nemani, Anicet
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 887-913
Persistent link: https://www.econbiz.de/10012607862
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