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Johnson, Maureen
7
Allen, Bill
2
Felice, Paula
1
Pinnington, Danielle
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Journal of the Market Research Society : JMRS
4
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
2
International journal of retail & distribution management
1
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OLC EcoSci
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1
Editorial - From understanding consumer behaviour to testing category strategies
Johnson, Maureen
- In:
Journal of the Market Research Society : JMRS
41
(
1999
)
3
,
pp. 259-288
Persistent link: https://www.econbiz.de/10006699134
Saved in:
2
Supporting the Category Management challenge: How research can contribute
Johnson, Maureen
;
Pinnington, Danielle
- In:
Journal of the Market Research Society : JMRS
40
(
1998
)
1
,
pp. 33-54
Persistent link: https://www.econbiz.de/10006701154
Saved in:
3
Guest Editorial
Johnson, Maureen
- In:
Journal of the Market Research Society : JMRS
40
(
1998
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10006701158
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4
ESOMAR AWARDS - From identifying need states to testing virtuality: Supporting category management - Category management (CM) presents challenges to suppliers and retailers which a...
Johnson, Maureen
;
Felice, Paula
- In:
Marketing and research today : the journal of the …
26
(
1998
)
4
,
pp. 125-140
Persistent link: https://www.econbiz.de/10006391210
Saved in:
5
The application of geodemographics to retailing - meeting the needs of the catchment
Johnson, Maureen
- In:
Journal of the Market Research Society : JMRS
39
(
1997
)
1
,
pp. 201-224
Persistent link: https://www.econbiz.de/10006704151
Saved in:
6
Taking the English "Apple" to Spain: The Adams Experience
Johnson, Maureen
;
Allen, Bill
- In:
International journal of retail & distribution management
22
(
1994
)
7
,
pp. 3-9
Persistent link: https://www.econbiz.de/10006491514
Saved in:
7
Taking the English 'Apple' to Spain
Allen, Bill
;
Johnson, Maureen
- In:
Marketing and research today : the journal of the …
22
(
1994
)
1
,
pp. 54-61
Persistent link: https://www.econbiz.de/10006407883
Saved in:
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