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Search: subject_exact:"Unternehmensmarke"
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Brand architecture
381
Markenarchitektur
381
Brand management
283
Markenführung
283
Corporate reputation
181
Firmenimage
181
Brand image
86
Markenimage
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corporate branding
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Supplier relationship management
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Balmer, John M. T.
31
Melewar, T. C.
11
Burghausen, Mario
7
Merrilees, Bill
7
Miller, Dale
7
Abratt, Russell
6
Chen, Weifeng
6
Iglesias, Oriol
6
Ind, Nicholas
6
Anisimova, Tatiana
5
Balmer, John M.T.
5
Bang, Nguyen
5
Kernstock, Joachim
5
Mingione, Michela
5
Rindell, Anne
5
Sharifah Faridah Syed Alwi
5
Brexendorf, Tim Oliver
4
Dev, Chekitan S.
4
Hatch, Mary Jo
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Juntunen, Mari
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Keller, Kevin Lane
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Kleyn, Nicola
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Otubanjo, Olutayo
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Sarkar, Soumya
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Schultz, Majken
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Bargenda, Angela
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Barnier, Virginie de
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Baumgarth, Carsten
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Biraghi, Silvia
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Brunninge, Olof
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Cooper, Holly
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Foroudi, Pantea
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Greyser, Stephen A.
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Heller, Michael
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Podnar, Klement
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Singh, Jaywant
3
Stuart, Helen
3
Urde, Mats
3
Vallaster, Christine
3
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The journal of brand management : an international journal
56
European journal of marketing : EJM
25
Journal of business research : JBR
25
The journal of product & brand management
13
Corporate communications : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
International studies of management and organization
10
Advances in corporate branding
6
Corporate reputation review : an international journal
6
Building corporate identity, image and reputation in the digital era
5
Marketing intelligence & planning
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Journal of strategic marketing
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing communications
3
Journal of retailing and consumer services
3
Manual of international marketing
3
Reputation Management
3
Scandinavian journal of management
3
The Routledge companion to contemporary brand management
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Family business review : journal of the Family Firm Institute
2
Health marketing quarterly
2
International journal of hospitality management
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business ethics : JOBE
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of the Academy of Marketing Science
2
Qualitative market research : an international journal
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
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ECONIS (ZBW)
381
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61
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381
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61
The role of employer branding in the creation of powerful corporate brands
Mishra, Harsh
;
Sharma, Aditi
- In:
Employer branding for competitive advantage : models …
,
(pp. 33-50)
.
2021
Persistent link: https://www.econbiz.de/10012545614
Saved in:
62
Social media services branding : the use of corporate brand names
Swani, Kunal
;
Milne, George R.
;
Miller, Elizabeth G.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 785-797
Persistent link: https://www.econbiz.de/10012494177
Saved in:
63
Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Maon, François
;
Swaen, Valérie
;
De Roeck, Kenneth
- In:
Journal of business research : JBR
126
(
2021
),
pp. 64-77
Persistent link: https://www.econbiz.de/10012494305
Saved in:
64
Climate change, environmental auditing, and corporate/brand strategy
Cuomo, Maria Teresa
;
Caprino, Rosa Maria
;
Genovino, Cinzia
- In:
Sustainable branding : ethical, social, and …
,
(pp. 115-127)
.
2021
Persistent link: https://www.econbiz.de/10012546409
Saved in:
65
How can corporate heritage identity stewardship lead to brand ambidexterity?
Moussa, Anthony
;
Barnier, Virginie de
- In:
Journal of strategic marketing
29
(
2021
)
8
,
pp. 706-721
Persistent link: https://www.econbiz.de/10012653606
Saved in:
66
Brand purpose and ‘woke’ branding campaigns
McColl, Julie
;
Ritch, Elaine L.
;
Hamilton, Jennifer
- In:
New perspectives on critical marketing and consumer society
,
(pp. 145-154)
.
2021
Persistent link: https://www.econbiz.de/10012498227
Saved in:
67
Diversity and inclusion branding : a five-country comparison of corporate websites
Jonsen, Karsten
;
Point, Sébastien
;
Kelan, Elisabeth
; …
- In:
International journal of human resource management
32
(
2021
)
3
,
pp. 616-649
Persistent link: https://www.econbiz.de/10012483915
Saved in:
68
Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Saved in:
69
Brand power relationships : a co-evolutionary conceptual framework
Mingione, Michela
;
Kashif, Muhammad
;
Petrescu, Maria
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012181034
Saved in:
70
Can brands circumvent marketing regulations? : exploiting umbrella branding in financial markets
Lu, Yan
;
Mitra, Debanjan
;
Musto, David K.
;
Ray, Sugata
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 71-91
Persistent link: https://www.econbiz.de/10012183075
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