Sternkopf, Sylva-Michèle (contributor) - 2004
235
11.2.2. Types of visualisation 238
11.2.3. Other visual elements 241
11.2.3.1. Corporate Design 241 … franca of international business is the major prerequisite for
achieving this objective. Corporate communicative competence … linguistic competence of the employees, the "corporate"
linguistic competence of the company also plays a major role for the …