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~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Werbewirkungsforschung"
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Werbewirkung
5,715
Advertising effects
5,712
Consumer behaviour
2,846
Konsumentenverhalten
2,846
Advertising
2,757
Werbung
2,738
Online-Marketing
1,558
Internet marketing
1,556
Brand management
911
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911
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821
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814
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516
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515
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507
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507
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420
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411
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385
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356
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356
advertising
331
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324
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324
Werbepsychologie
294
Psychology of advertising
292
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290
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290
Fernsehwerbung
278
Television advertising
278
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263
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261
Experiment
258
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254
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250
Viral marketing
222
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222
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200
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200
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200
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5,071
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German
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Pelsmacker, Patrick de
45
Gierl, Heribert
42
Dens, Nathalie
27
Eisend, Martin
26
Taylor, Charles Raymond
23
Septianto, Felix
21
Bauer, Hans H.
20
Reijmersdal, Eva A. van
19
Bellman, Steven
18
Chang, Chingching
18
Yoon, Hye Jin
18
Yoon, Sukki
18
Dahlén, Micael
17
Pauwels, Koen
17
Matthes, Jörg
16
Romaniuk, Jenni
16
Stafford, Marla Royne
16
Torres, Ivonne M.
16
Geuens, Maggie
15
Hudders, Liselot
15
Kaiser, Harry M.
15
Phau, Ian
15
Rosengren, Sara
15
Roy, Subhadip
15
Tucker, Catherine
15
Varan, Duane
15
Esch, Franz-Rudolf
14
Muehling, Darrel D.
14
Smit, Edith G.
14
Wilbur, Kenneth C.
14
Choi, Yung Kyun
13
Rozendaal, Esther
13
Wilson, Rick T.
13
Bakir, Aysen
12
Bergkvist, Lars
12
Chan, Kara
12
Diehl, Sandra
12
Ford, John B.
12
Huh, Jisu
12
Ilicic, Jasmina
12
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
6
Erasmus Research Institute of Management
4
Shaker Verlag
3
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
2
Books on Demand GmbH <Norderstedt>
2
Helmut-Schmidt-Universität
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Springer Gabler <Firma>
2
Technische Universität Braunschweig
2
Chambre de commerce et d'industrie de Paris
1
Ekonomiska forskningsinstitutet <Stockholm>
1
European University Institute / Department of Economics
1
Gottfried Wilhelm Leibniz Universität Hannover
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Instituto Valenciano de Investigaciones Económicas
1
Leuphana Universität Lüneburg
1
Macquarie University / Department of Business
1
OECD
1
OECD / Directorate for Science, Technology and Industry
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität Hohenheim
1
Universität Mannheim
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Journal of advertising research
262
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
201
Journal of marketing communications
188
International journal of advertising : the review of marketing communications
183
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Journal of current issues and research in advertising : JCIRA
59
Marketing letters : a journal of research in marketing
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
48
The journal of product & brand management
38
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
34
Journal of marketing
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
Journal of marketing management : MM
27
International journal of pharmaceutical and healthcare marketing : IJPHM
26
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ECONIS (ZBW)
5,725
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51
The perceived image of nudity in digital advertisements
Daou, Lindos
;
Maksoud, Lea
- In:
Arab economic and business journal
15
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
Saved in:
52
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
53
Online advertising and real estate sales : evidence from the housing market
Zhang, Xiuzhi
;
Zhang, Ying
;
Lin, Zhijie
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 605-622
Persistent link: https://www.econbiz.de/10014251734
Saved in:
54
Real-time bidding campaigns optimization using user profile settings
Miralles-Pechuán, Luis
;
Qureshi, M. Atif
;
Namee, Brian Mac
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 1297-1322
Persistent link: https://www.econbiz.de/10014252251
Saved in:
55
Is VR always better for destination marketing? : comparing different media and styles
Griffin, Tom
;
Guttentag, Daniel
;
Lee, Seung Hwan Mark
; …
- In:
Journal of vacation marketing
29
(
2023
)
1
,
pp. 119-140
Persistent link: https://www.econbiz.de/10014246955
Saved in:
56
Creating effective visuals for destination marketing videos : scenery vs people
Alamäki, Ari
;
Rhee, Cheul
;
Suomala, Jyrki
;
Kaski, Timo
; …
- In:
Journal of vacation marketing
29
(
2023
)
1
,
pp. 141-157
Persistent link: https://www.econbiz.de/10014246957
Saved in:
57
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
58
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
59
Sustainability communication
Golob, Urša
;
Podnar, Klement
;
Žabkar, Vesna
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10014233911
Saved in:
60
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
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