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~type_genre:"Arbeitspapier"
~type_genre:"Aufsatzsammlung"
~type_genre:"Thesis"
~type_genre:"Working Paper"
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Search: subject_exact:"Produktplatzierung"
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Product placement
22
Product Placement
18
Deutschland
10
Germany
10
Advertising effects
6
Theorie
6
Theory
6
Werbewirkung
6
Fernsehwerbung
5
Television advertising
5
Brand management
4
Fernsehprogramm
4
Markenführung
4
Promotional materials
4
Television programme
4
Werbemittel
4
Hörfunkwerbung
3
Radio advertising
3
Competition law
2
Computerspiel
2
Consumer behaviour
2
Estimation
2
Fernsehen
2
Fernsehsendung
2
Film
2
Konsumentenverhalten
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Nash equilibrium
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2
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2
Technischer Fortschritt
2
USA
2
United States
2
Video game
2
Werbung
2
Wettbewerbsrecht
2
10.10.1997
1
2004-2007
1
Allgemeinbildende Schule
1
Automotive industry
1
Brand
1
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6
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Book / Working Paper
22
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Arbeitspapier
Aufsatzsammlung
Thesis
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Article in journal
288
Aufsatz in Zeitschrift
288
Aufsatz im Buch
52
Book section
52
Hochschulschrift
24
Graue Literatur
18
Non-commercial literature
18
Collection of articles of several authors
5
Sammelwerk
5
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4
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4
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4
Conference paper
4
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4
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4
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1
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1
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1
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1
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German
13
English
10
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Gabszewicz, Jean Jaskold
2
Laussel, Didier
2
Sonnac, Nathalie
2
Alcalde, José
1
Asche, Florian
1
Bauer, Hans H.
1
Bente, Klaus
1
Bente, Klaus Alexander
1
Blind, Sofia
1
Breugelmans, Els
1
Bryant, Melchior D.
1
Burmann, Christoph
1
Campo, Katia
1
Dahremöller, Carsten
1
Enke, Margit
1
Gijsbrechts, Els
1
Harbrücker, Ulrich
1
Hermann, Anastasia
1
Hormuth, Steffen
1
Huber, Frank
1
Küster Boluda, Inés
1
Lefait, Sébastien
1
Lengsfeld, Jörn Herbert Bernhard
1
Lennartz, Wolfgang
1
Neumann, Marcus M.
1
Niederberger, Angelika
1
Pardo, Elena
1
Pethig, Rüdiger
1
Pustylnick, Igor
1
Rathmann, Peggy
1
Ridder, Geert
1
Romero-Medina, Antonio
1
Scherer, Beate
1
Sovinsky, Michelle
1
Suemanotham, Torpong
1
Thomas, Tessa
1
Villers, Sandrine
1
Vogel, Johannes
1
Wegener, Katrin
1
Wiedmann, Klaus-Peter
1
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Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Beiträge zur Analyse und Entwicklung der Medien
1
CORE discussion paper : DP
1
DUV / Wirtschaftswissenschaft
1
Discussion papers / UCL, Département des Sciences Economiques
1
Europäische Hochschulschriften / 2
1
Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Nomos-Universitätsschriften
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Research memorandum / METEOR
1
SMC working papers series / SMC, Swiss Management Center
1
Series in business and finance
1
Springer Gabler Research
1
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
1
Working paper / Institute for Empirical Research in Economics, University of Zürich
1
Working papers / EC / Instituto Valenciano de Investigaciones Económicas
1
Working papers / Serie AD / Instituto Valenciano de Investigaciones Económicas
1
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ECONIS (ZBW)
22
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1
The faces and stakes of brand insertion
Villers, Sandrine
(
ed.
);
Lefait, Sébastien
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013201754
Saved in:
2
Strategic product placement and pricing in markets with inattentive consumers
Dahremöller, Carsten
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010204908
Saved in:
3
Product Placement : State-of-the-Art und Forschungsbedarf
Burmann, Christoph
;
Wegener, Katrin
-
2013
Persistent link: https://www.econbiz.de/10009741908
Saved in:
4
Fair school placement
Alcalde, José
;
Romero-Medina, Antonio
-
2011
Persistent link: https://www.econbiz.de/10009724933
Saved in:
5
Product placement in video games as a marketing strategy : an attempt to analysis in Disney company
Küster Boluda, Inés
;
Pardo, Elena
;
Suemanotham, Torpong
-
2010
Persistent link: https://www.econbiz.de/10008667046
Saved in:
6
Effects of advertising and product placement on television audiences
Wilbur, Kenneth C.
;
Sovinsky, Michelle
;
Ridder, Geert
-
2009
Persistent link: https://www.econbiz.de/10003942211
Saved in:
7
The TV news scheduling game when the newscaster's face matters
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2008
Persistent link: https://www.econbiz.de/10003781373
Saved in:
8
Medienbezogene Effekte von Product Placement : theoretische Konzeption und empirische Analyse
Rathmann, Peggy
-
2014
Persistent link: https://www.econbiz.de/10010402367
Saved in:
9
Product Placement in Deutschland : Einsatz und Regulierung
Hermann, Anastasia
-
2012
-
1. Auflage
Persistent link: https://www.econbiz.de/10012875625
Saved in:
10
Patterns of concealed advertising in social network websites
Pustylnick, Igor
-
2011
Persistent link: https://www.econbiz.de/10009526950
Saved in:
1
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