Hidayat, Kadarisman; Idrus, Muhammad Ishlah - In: Journal of Innovation and Entrepreneurship 12 (2023) 1, pp. 1-16
Basically, relationship marketing focuses more on creating customer value through interaction with customers to get … relationship marketing strategy. This study aims to examine and analyze the correlation between relationship marketing variables to … respondents. Based on the study results, it is concluded that the effect of Relationship Marketing on Switching Barriers, Customer …