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~type_genre:"Article in journal"
~type_genre:"Collection of articles written by one author"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Emotionale Werbung"
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Emotional branding
31
Emotionale Werbung
31
Advertising effects
9
Werbewirkung
9
Consumer behaviour
7
Konsumentenverhalten
7
Psychology of advertising
6
Werbepsychologie
6
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5
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4
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4
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3
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3
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2
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emotional appeals
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Advertising music
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Hamby, Anne
2
Hartmann, Patrick
2
Hatzithomas, Leonidas
2
Jones, Niusha
2
Leemon, Daniel
2
Magids, Scott
2
Margariti, Kostoula
2
Tsichla, Eirini
2
Voutsa, Maria C.
2
Zorfas, Alan
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Apaolaza, Vanessa
1
Apaolaza, Venessa
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1
Barnwell, R. Wixel
1
Barrutia, José M.
1
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1
Bednarz Beauchamp, Michelle
1
Bose, Mousumi
1
Chang, Chun-Tuan
1
Chang, Hui-Wen
1
Chen, Tsai
1
Colliander, Jonas
1
Collier, Joel E.
1
D'Hooge, Serena C.
1
D'Souza, Clare M.
1
Dahlén, Micael
1
Dewitte, Siegfried
1
Echebarria, Carmen
1
Eisend, Martin
1
Gast, Oliver
1
Gemvik, Alice
1
Golla, Benedikt Maximilian Johannes
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Hardeck, Dirk
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Hertel, Julius
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Hornecker, Achim
1
Ilicic, Jasmina
1
Karpinska-Krakowiak, Malgorzata
1
Kim, Eunjin
1
Koh, Hyeseung Elizabeth
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Journal of advertising
6
Journal of advertising research
4
Journal of marketing theory and practice
3
Academy of Management journal : AMJ
2
Designing and communicating experience
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of consumer behaviour : an international research review
2
Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of managerial issues : JMI
1
Psychology & marketing
1
Schriftenreihe Schwerpunkt Marketing
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ECONIS (ZBW)
31
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1
It's written on your face : how emotional variation in Super Bowl advertisements influences ad liking
Jones, Niusha
;
Hamby, Anne
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 463-472
Persistent link: https://www.econbiz.de/10014575299
Saved in:
2
Awe in advertising : the mediating role of an abstract mindset
Septianto, Felix
;
Seo, Yuri
;
Li, Loic Pengtao
;
Shi, Linsong
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10014233721
Saved in:
3
Nostalgia and forestalgia : insights, evaluation, and implications for advertising and product typology
Barnwell, R. Wixel
;
Collier, Joel E.
;
Shanahan, Kevin J.
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 193-210
Persistent link: https://www.econbiz.de/10014233793
Saved in:
4
I don't need a degree, I've got abs : influencer warmth and competence, communication mode, and stakeholder engagement on social media
Roccapriore, Ashley Y.
;
Pollock, Timothy G.
- In:
Academy of Management journal : AMJ
66
(
2023
)
3
,
pp. 979-1006
Persistent link: https://www.econbiz.de/10014319208
Saved in:
5
Ritual work and the formation of a shared sense of meaningfulness
Lepisto, Douglas A.
- In:
Academy of Management journal : AMJ
65
(
2022
)
4
,
pp. 1327-1352
Persistent link: https://www.econbiz.de/10013447435
Saved in:
6
The effect of affect : an appraisal theory perspective on emotional engagement in narrative persuasion
Hamby, Anne
;
Jones, Niusha
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 116-131
Persistent link: https://www.econbiz.de/10013362259
Saved in:
7
Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.
;
Tsichla, Eirini
;
Hatzithomas, Leonidas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 368-393
Persistent link: https://www.econbiz.de/10012670668
Saved in:
8
A thematic exploration of strong emotional appeals based on evolutionary psychology
D'Hooge, Serena C.
;
Vyncke, Patrick
- In:
Designing and communicating experience
,
(pp. 119-135)
.
2021
Persistent link: https://www.econbiz.de/10012648278
Saved in:
9
Gender responses to emotional appeals in advertising : comparing self-reports and facial expressions
Tsichla, Eirini
;
Voutsa, Maria C.
;
Margariti, Kostoula
; …
- In:
Designing and communicating experience
,
(pp. 241-253)
.
2021
Persistent link: https://www.econbiz.de/10012648317
Saved in:
10
How to use a spokesperson's smile effectively : smile intensity, consumer self-construal, and brand relationship determine and effectiveness
Chang, Chun-Tuan
;
Lee, Hsiao-Ching
;
Lee, Yu-Kang
; …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 436-455
Persistent link: https://www.econbiz.de/10012813778
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