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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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person:"wright, malcolm"
(30 results)
1
The adoption of new prescription drugs is strongly associated with prior category prescribing rate
Stern, Philip
;
Wright, Malcom
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 220-224
Persistent link: https://www.econbiz.de/10011490911
Saved in:
2
Forecasting new product trial with analogous series
Wright, Malcom J.
;
Stern, Philip
- In:
Journal of business research : JBR
68
(
2015
)
8
,
pp. 1732-1738
Persistent link: https://www.econbiz.de/10011317072
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