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~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
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Electronic Commerce
3,104
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2,126
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Picot, Arnold
24
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22
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18
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17
Kollmann, Tobias
17
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15
Fritz, Wolfgang
15
Heinemann, Gerrit
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15
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14
Silberer, Günter
14
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13
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12
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11
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11
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11
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11
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11
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11
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10
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10
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10
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9
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9
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9
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9
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9
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9
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9
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9
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9
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Akademie für Technikfolgenabschätzung in Baden-Württemberg
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Bertelsmann Stiftung
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Council on Foreign Relations
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Erich-Schmidt-Verlag <Berlin>
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Imagining South Asia in 2030: Emerging Trends, Challenges and Alternatives <Veranstaltung> <2016, Pondicherry>
1
Industrie- und Handelskammer Heilbronn-Franken
1
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1
International Conference on E-Business <5, 2006, Wuhan>
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Internationale Handelstagung <49, 1999, Rüschlikon>
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KnowTech <14, 2012, Stuttgart>
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Leitfaden Online-Marketing ; [Bd. 1]
61
Handbook of social media management : value chain and business models in changing media markets
42
Handbook of strategic e-business management
35
Web 2.0 : neue Perspektiven für Marketing und Medien
35
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
32
Social media and crisis communication
28
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
24
Digital transformation in journalism and news media : media management, media convergence and globalization
24
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
24
Social Branding : Strategien - Praxisbeispiele - Perspektiven
24
Contemporary issues in social media marketing
23
Electronic Services
23
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
23
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
22
E-commerce and electronic markets in agribusiness and supply chains : proceedings of the 75th Seminar of the European Association of Agricultural Economists (EAAE) February, 14 - 16, 2001, Bonn, Germany
22
E-marketing ; Vol. 1
22
The SAGE handbook of social media marketing
22
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
21
Handbook of research on effective advertising strategies in the social media age
21
Handbook of research on integrating social media into strategic marketing
21
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
21
Electronic business : theoretische Aspekte und Anwendungen in der betrieblichen Praxis ; Festschrift für Jörg Biethahn ; mit 13 Tabellen
20
LISS 2012 ; Vol. 2
20
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
20
The Routledge companion to digital consumption
20
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
20
Analyzing the strategic role of social networking in firm growth and productivity
19
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
19
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
19
Modelle im E-Business
19
New media and public relations
19
Research
19
Selected readings on information technology and business systems management
19
Social-Media-Handbuch : Theorien, Methoden, Modelle
19
Transforming e-business practices and applications : emerging technologies and concepts
19
Contemporary research in e-branding
18
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
18
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
18
Internet advertising : theory and research
18
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
18
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91
Social media and consumer power : opportunities and challenges for digital marketing activities
Vollero, Agostino
;
Valentini, Chiara
- In:
Contemporary issues in digital marketing
,
(pp. 105-115)
.
2022
Persistent link: https://www.econbiz.de/10012698299
Saved in:
92
Digital marketing adoption framework for small businesses in Egypt : a grounded theory approach
Fareed, Ghadir
;
Tantawi, Passent
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 251-268)
.
2022
Persistent link: https://www.econbiz.de/10013174337
Saved in:
93
The relevance of social media and corporate influencers as potential change agents in corporate communications
Durau, Julia
- In:
Media and change management : creating a path for new …
,
(pp. 211-229)
.
2022
Persistent link: https://www.econbiz.de/10013167356
Saved in:
94
Understanding irresponsibility in digital advertising
Jin, Boyi
;
Liu, Martin J.
;
Luo, Jun
;
Yuan, Russa
- In:
Responsible Innovation Management
,
(pp. 79-94)
.
2022
Persistent link: https://www.econbiz.de/10013419255
Saved in:
95
The AIDA model and the impact of TikTok video streaming on online shopping : a case study of TikTok
Luo, Xin
;
Tabassum, Naznin
;
Nayak, Bhabani Shankar
- In:
Modern Corporations and Strategies at Work
,
(pp. 73-91)
.
2022
Persistent link: https://www.econbiz.de/10013419422
Saved in:
96
Alibaba's distribution-centered approach towards the industrial
internet
: a Chinese version of Industry 4.0?
Schneidemesser, Lea
;
Butollo, Florian
- In:
China's New Development Strategies : Upgrading from …
,
(pp. 61-83)
.
2022
Persistent link: https://www.econbiz.de/10013445301
Saved in:
97
Contextualization of opinion mining as a consumer-oriented brand reputation management tool for the banking industry
Tuna, Murat Fatih
- In:
Digital transformation and new approaches in trade, …
,
(pp. 241-253)
.
2022
Persistent link: https://www.econbiz.de/10013448697
Saved in:
98
The progress of destination marketing in emerging economies : a focus on ASEAN
Mohd Raziff Jamaluddin
;
Mohd Hafiz Hanafiah
;
Cornell, …
- In:
Marketing Communications and Brand Development in …
,
(pp. 19-39)
.
2022
Persistent link: https://www.econbiz.de/10013274216
Saved in:
99
Social media-driven consumer-brand interactions in Mexico : healthy food brands versus indulgent food brands
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
Marketing Communications and Brand Development in …
,
(pp. 121-145)
.
2022
Persistent link: https://www.econbiz.de/10013274622
Saved in:
100
How do cooperative banks build their own proximity type in the social media
Veg-Sala, Nathalie
;
Zeitoun, Valérie
;
Michel, Géraldine
- In:
Contemporary Trends in European Cooperative Banking : …
,
(pp. 243-265)
.
2022
Persistent link: https://www.econbiz.de/10013286542
Saved in:
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