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~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
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Search: subject:"Neue Medien"
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
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Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
9
How to succeed in the digital age : strategies from 17 top managers
7
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
6
Policy and marketing strategies for digital media
6
Strategic corporate communication in the digital age
6
Electronic word of mouth as a promotional technique : new insights from social media
5
Handbuch Kompetenzentwicklung im Netz : Bausteine einer neuen Lernwelt
5
Innovative perspectives on corporate communication in the global world
5
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
5
Digital marketing strategies and models for competitive business
4
Digital peripheries : the online circulation of audiovisual content from the small market perspective
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Flexibilität und Stabilität in der Verlags- und Medienbranche : Konzepte beidhändiger Unternehmensstrategien
4
Information systems and management in media and entertainment industries
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Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
3
Digital transformation in journalism and news media : media management, media convergence and globalization
3
Economic analysis of the digital economy
3
Handbook of social media management : value chain and business models in changing media markets
3
Brand Planning : starke Strategien für Marken und Kampagnen
2
Conference proceedings trends in business communication 2016
2
Digital advertising : theory and research
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Digital revolution: : challenges for contract law in practice
2
Empirische Medienökonomie : Reflexionen der Arbeiten von Wolfgang Seufert
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Global advertising practice in a borderless world
2
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
2
Media Economics revisited : (wie) verändert das Internet die Ökonomie der Medien?
2
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
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The Routledge companion to digital consumption
2
The Routledge companion to marketing and feminism
2
The SAGE handbook of digital marketing
2
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Assessing informal employment and skills needs : approaches and insights from regional and local labour market monitoring
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Business and social media in the Middle East : strategies, best practices and perspectives
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CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
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Change Management : Perspektiven
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ECONIS (ZBW)
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Digitaler Stress
Riedl, René
- In:
Verbraucherresilienz : Risikofaktoren, …
,
(pp. 39-51)
.
2023
Persistent link: https://www.econbiz.de/10014423687
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2
The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater, internet, and television
Tewari, Mallika
;
Upadhyay, Alok
;
Pant, Ashish
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 195-217)
.
2023
Persistent link: https://www.econbiz.de/10014429378
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3
An essay on digital culture hybridization : a myth or reality?
Malhotra, Rohit
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 26-37)
.
2023
Persistent link: https://www.econbiz.de/10014287110
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4
Conclusion : towards effective public sector marketing communications in Africa
Adeola, Ogechi
;
Mogaji, Emmanuel
;
Katuse, Paul
;
Twum, …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 267-284)
.
2023
Persistent link: https://www.econbiz.de/10014289805
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Skins in the game : fashion branding and commercial video games
Reay, Emma
;
Wanick, Vanissa
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 73-90)
.
2023
Persistent link: https://www.econbiz.de/10013542110
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6
Black women's digital media and marketplace experiences : between buying, branding, and Black Lives Matter
Sobande, Francesca
- In:
The Routledge companion to marketing and feminism
,
(pp. 341-350)
.
2022
Persistent link: https://www.econbiz.de/10014474375
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7
Seeking safety and solidarity through self-documentation : debating the power of the self(ie) in contemporary feminist culture
Matich, Margaret
;
Ashman, Rachel
;
Parsons, Elizabeth
- In:
The Routledge companion to marketing and feminism
,
(pp. 388-400)
.
2022
Persistent link: https://www.econbiz.de/10014474383
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8
Digital news distribution and intermediaries
Brandstetter, Barbara
;
Krone, Jan
;
Lischka, Juliane A.
- In:
Media and change management : creating a path for new …
,
(pp. 399-418)
.
2022
Persistent link: https://www.econbiz.de/10013167434
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9
Understanding the new media economy from a critical perspective
Al, Eyüp
-
2022
Persistent link: https://www.econbiz.de/10013445732
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10
Programmatic advertising
Unni, Ramaprasad M.
- In:
The SAGE handbook of digital marketing
,
(pp. 330-348)
.
2022
Persistent link: https://www.econbiz.de/10013367094
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